Preview: DotMailer’s New Salesforce Integration

If you use Salesforce.com and dotMailer (or you’re thinking about using either) then you’ll be pleased to know we’re about to release a powerful new dotMailer-Salesforce integration to make your life a lot easier and your sales/marketing processes even more effective.

We’re in final testing stages of the integration, and will be going live in the coming weeks. In the meantime though, we’re ready to give you a preview!

See it in action – sign up to one of our Preview Webinars

We’ll be holding live, interactive webinars in the coming weeks, showing just what the new Salesforce integration can do. Register your interest here.

What can the new connector do?

Well you can now use our amazingly user-friendly drag & drop campaign editor to create and edit campaigns directly within Salesforce – you’ll find this just under the brand new dotMailer object.

We’ve also added an Email Campaigns object, so now you can manage and see your campaign performance data in Salesforce too.

Marrying the two means that Email Subscription Groups are now linked to your dotMailer address books, so you can co-ordinate subscriptions easily.

And you now get to see your campaign reporting data in Email Campaigns, and of course at contact level.

Best of all – all the data sits within Salesforce, so it doesn’t have to be constantly ‘called’ from dotMailer – making the whole system fast and smooth. This also means that you can use the data to automate processes or workflows – creating a task to call a client, for example.

Watch the video ‘Introducing the dotMailer Salesforce Connector’ on YouTube

So – we’d love to hear your thoughts below. And if you have more suggestions – now you know that the forum is the best place to plant your dotMailer dreams if you want them realised.

Zero downtime means better customer experiences

At dotdigital, we release Engagement Cloud updates every two weeks on a Wednesday morning. These updates lay the groundwork for our major quarterly releases and bring smaller enhancements, the occasional fix for a problem, plus lots of…

A successful return to live UK events

In March 2020, we – like many other businesses – made the transition from live to virtual events. Committed to providing valuable educational content to our clients, we adapted. We never stopped engaging with you, starting interesting…

Behavioral campaign ideas you can use

We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is…