Following on from our last blog, Split testing drilled down, we’d now like to introduce you to a new, clever, powerful and very easy way to pull comparison reports that you can not only act on but also use in segments and automation programs to make your email marketing even more intelligent.
In dotdigital’s Engagement Cloud, you can easily compare your email campaigns side by side. Now you can compare the content category of your campaigns and your web links by topic. For example, you can compare how all of your monthly newsletters have performed against other categories like special offers. Or find out which link groups are best performing, whether that be webinar registrations or content downloads.
And you don’t have to spend a massive amount of time trawling through all the campaigns you’ve sent or find all the links you’ve used and create complex reports. Simply tag your campaigns by category and links by topic then pull a report on these categories or topics. Easy peasy.
And it gets even better. Use this data to build segments for intelligent targeting and then use these to start or make decisions within your automation programs to improve open rates and conversions.
Keep an eye out for our final blog where we unveil our brand new reporting feature that will have a serious impact on your email strategy.