Personalization beyond just your [First_Name]

On the 14th of October our Client Services Director Skip Fidura delivered a webinar on how to use personalization and relevancy in your email.

For the majority of marketers, personalizing an email is simply just using the [first_name] tag. The aim of this webinar was to show people the steps they can take to make their email campaigns much more personal and relevant and therefore successful. This webinar proved hugely popular with over 800 attendees. You can view our slideshow version of the webinar, including attendees live comments via twitter below.

You can view the full webinar on demand here.

To find out more about getting personal and relevant with your email marketing, download our Hitting the Mark bitesize guide: http://bit.ly/1LX2FmZ

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