PECR look set to change

The European Commission is proposing to make a number of technical modifications to the Privacy and Electronic Communications Directive which governs the use of email marketing.

To gauge the views of business on these proposals, the Department for Business, Enterprise & Regulatory Reform has published a consultation paper on the EU proposals.

The proposals include a requirement for ISPs to notify the Information Commissioner’s Office and customers where a breach of security has occurred.

This is designed to provide more confidence to consumers for online transactions and in the fight against spam.

The EU Commission’s case for reviewing the directive includes “increasing divergence” in the application of rules across the EU and a need for increased user’s rights and consumer protection.

The impact on email marketers is not yet clear, but there is a good chance that UK law will be generally tightened as a result of these changes.

The force is strong with us all today

Today is May the 4th, which is the unofficial day of Star Wars. Whether you’re a full-on geek like me or you’ve not been living under a rock for the last 44 years, you’ll know something about…

How to write the perfect email marketing copy

Email marketing requires you to wear many hats – you have to be a designer, a data analyst, a workflow expert, and more. And, after all of that, you’re left with one of the hardest jobs of all:…

What is eRFM?

Segmentation is a well-established tactic used by marketers to improve the relevancy of their marketing. Using customer data such as gender, location, interests, and dislikes, you can group audiences based on their similar traits.   Customer engagement models…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.