SMS for B2B: How sales reps can close more orders with text messaging

SMS for B2B is the dark horse in selling techniques. While cold calling has its place in B2B sales, it’s not a well-liked selling method for most of us. B2B buyers are busy – really busy! –…

Email segmentation: how to use segmentation to personalize emails

Email segmentation is the first step towards email personalization, but it’s also so much more. Segmenting your email marketing guarantees that you’re delivering relevant messages. And relevancy is what subscribers crave.   Sending irrelevant emails can readers into…

dotdigital: working towards a sustainable future

dotdigital is now a carbon neutral company, making us the first and only carbon neutral, ISO 14001 certified marketing automation platform. The grass can’t get much greener than that!  At dotdigital, we recognize that action on climate change is everyone’s responsibility. Not…

dotdigital Hack Week 2020

This is our yearly challenge to our software engineers, product designers, deliverability consultants, and systems administrators to come up with forward-thinking hacks and put them into practice, ready to demo at the end of the week. Not…

What is D2C (direct-to-consumer) marketing?

D2C marketing and its popularity is rapidly changing the ecommerce landscape. Cutting out the retailer, companies are manufacturing, marketing, selling, and shipping their own products directly to the consumer.   With expectations shifting, customers prefer more streamlined and…

3 B2B marketing strategies proven to drive revenue

Uncover three B2B marketing strategies that are proven to convert leads faster and drive more revenue.

Marketing automation: how to start automating emails

Marketing automation improves productivity by 20% and can lead to an average increase of 451% in qualified leads. How? Because marketing automation eliminates repetitive tasks and allows you to focus on other parts of your business. While…

How Miss Amara used its abandoned cart program to drive revenue

Miss Amara is a small family-owned Australian business that strives to deliver exceptional, uncomplicated, and an enjoyable journey for its customers. Bonded by the love for good rugs, Miss Amara was co-founded by Amie, Aaron, and Alex…

2021 – 5 New Year’s resolutions for every digital marketer

Find out what you should be doing to improve your digital marketing strategy in 2021 - with our five New Year's resolutions.

First impressions matter most – Why do a welcome program?

Your first impressions matter the most. It has the power to make or break your new relationship with a customer.   A welcome program should showcase your brand while engaging customers. A friendly hello and thank you for subscribing connects…

Email marketing – How to reduce your unsubscribe rate

No matter how hard you try, there’s no pleasing everybody. People will always opt-out of your email marketing.   But that doesn’t mean you should let them go without a fight. You want inactive subscribers to leave to…

2020 in review: From hype cycle to lifecycle

Some of the unmissable highlights from dotdigital Engagement Cloud over the past year.

Social media marketing calendar 2021

Check out all the random social media marketing holidays to shout about in 2021.

Google outage: how dotdigital mitigated the effects on customers

Find out how dotdigital responded to Google's unprescidented outage this week.

7 email marketing components to test

Discover seven components of email marketing campaigns to test for an optimal strategy that helps you engage customers smarter.

Black Friday 2020: Need to know stats

As we ramped up for the busiest sales day of the year, there were a lot of lingering questions about what it was going to look like and how shoppers were going to behave. Now that it’s…

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