Understanding the B2B ecommerce journey – and how to bring in more customers

But B2B ecommerce is a rapidly growing industry – and it’s poised to take off in a big way in 2020 and beyond. According to a study by Amazon, the B2B ecommerce market was worth $829 billion…

How Lyre’s boosted conversions by 53% with dotdigital

Discover how dotdigital customer Lyre's boosted its conversion rate using dotdigital's super-effective marketing automation tools.

What is customer engagement and why is it important?

And, better yet, how do we do it?   Customer engagement has been a buzzword for a while now. The internet is packed with articles about creating ‘meaningful customer engagement’. At dotdigital, we’re guilty of it too. As a customer…

Lifting the lid on AI: What affinity scores mean for marketers

Unlock the secrets of AI with our intelligent product gurus. Understand how affinity scores can help you drive relevant messages that generate revenue.

5 simple tips for a winning Black Friday campaign

With less than one week to go, grab some last-minute inspiration for your campaigns this Black Friday. You never know, you could be missing a trick or five!

Why now is the time for interactive email

Our Head of Sales UK introduces the features and benefits of interactive email - a new and engaging way to connect with subscribers in the inbox.

6 ways to change your email content

Generating content for your email marketing is an ongoing struggle for many marketers – especially those teams who act as email marketers and content creators.   Producing fresh content send after send is hard. Even for the most…

Customers should be ready for at least a 100% more bot link checks than last year

Head of deliverability Tanya Plaza outlines how dotdigital is helping remedy the implications of bot clicks.

Customer experience: how important is it?

Customer experience (CX) is the key to business success – at least, that’s what they say. A positive experience stays with you. Equally, so does a bad one. To start delivering exceptional experiences its import we understand…

Five data points to help form your holiday marketing strategy

Tips and tricks to drive your holiday marketing success. Discover how to drum up engagement and boost loyalty during the festive period.

Deliverability: where’s my email?

It's that time of year again - peak sending! dotdigital delivery operations manager Tam Bond gives her top tips on how to avoid delays this holiday season.

Glittering examples of marketing excellence: dotties winners revealed

All the best highlights from the dotties connected 2020, plus the winners, their successful campaigns, and praise from our expert panel of judges.

The best holiday marketing tips for 2020

Our Head of Strategy and Insight shares his top holiday marketing tips: from personalization and segmentation to automation and seasonal touches that will go down a treat.

How to send interactive emails

In this fall’s Engagement Cloud release we’re introducing three new ‘interactive email’ templates that can be purchased as a service via our Creative Studio (our unique in-house design and build team). These emails allow contacts to control…

What is B2B marketing?

In this article, you’ll discover what B2B marketing is, understand the difference between B2B marketing strategies, and learn how to engage and convert your business audience.  What is B2B marketing? B2B marketing refers to the marketing of…

New release: How to manage the shift from offline to online

Check out all the ins and outs of our new product release, and how our upgraded features can help you drive success during the holiday season.

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.