What does Pride mean to you?

dotdigital believes in Pride. We asked colleagues from around the world to sum up what it means for them.

How does dotdigital integrate with Microsoft Dynamics 365?

How important is it in the technology space that omnichannel automation platforms like dotdigital to play nice with others? Paul Olohan (PO): We don’t operate in a vacuum. In the MarTech space, we’re playing with 8000+ other…

Sending to spam traps – Why are they so hard to resolve?

The most difficult deliverability issue to solve in my opinion is dealing with having spam traps as part of your list of recipients.  Why? Because: Sending to spam traps is an indicator of sending to recipients who…

10 ways you can repurpose a single piece of content

Making content for the internet is hard work. From researching keywords to sourcing topics, as well as making sure everything is relevant and speaks to your target audience. However, one of the biggest mistakes businesses make is…

World Environment Day 2020

For some time now, it feels as though there’s been a shift in the public’s perception of environmental issues. Recent events have raised the desperate plight of Nature to a global stage on which to be heard.…

SMS marketing for B2B

Maybe you think it’s unprofessional? Email was once considered informal too, just because it was new – but now it’s the industry standard. And SMS has been around for nearly thirty years now. Just like the Millenials…

5 tips to grow your ecommerce business in preparation for when lockdown lifts

Now, ecommerce has been around for a while. And yet, how to reach customers when they are on lockdown in their homes has been a problem on the minds of businesses everywhere. Well, dotdigital can’t lift lockdown,…

How to integrate ethical practices into your marketing

Why ecommerce brands should focus on ethics What’s all the rage about ethical marketing? Well, consumers are becoming more concerned about how brands and their activities affect people and the planet. One of the reasons they’re becoming…

7 tips for writing the perfect email subject line

As it stands, email subject lines are the second most important factor in the reader’s decision whether to open or not. Brand awareness and the sender’s name is the only factor that tops it.  Why?   Because it’s…

What’s the difference between multichannel and omnichannel marketing?

Omnichannel is more than a marketing approach – it’s an attitude. It’s an expectation from shoppers who shop anywhere and everywhere. They expect you to be omnipresent – on their mobile, over email and SMS, available on…

dotdigital positioned as a strong performer in The Forrester Wave™ for the first time

dotdigital named as a strong performer in The Forrester Wave™: Email Marketing Service Providers, Q2 2020 Forrester has researched, analyzed, and scored 13 email marketing service vendors in the market. And for the first time ever, dotdigital…

Reporting: how to gauge real results over vanity metrics

Whether the numbers are going up or down, you need to know about it in a glance! Good or bad, a change in performance will require action, to either replicate success elsewhere or identify what’s gone wrong…

The bare necessities of email marketing

After you’ve spent a great deal of your time and effort creating attractive and engaging emails, you can sometimes become blind to the little mistakes that slip through the cracks. While the odd mistake is nothing to…

5 ways to power your growth with CRM

Now’s not the time to make your life any harder. We’re all about life hacking here at dotdigital. And hooking up your CRM to dotdigital Engagement Cloud is a hell of a hack. We’re going to talk…

dotMonday: your dose of marketing advice for the week ahead

Hi everyone – it’s me again, with your weekly digestible roundup of all our top content from dotdigital…but this time we’re summarizing it on Monday, for you to digest it over your morning shot of coffee. I…

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