4 ways to create personalized customer experiences

In fact, research shows that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. So it’s time to convert more shoppers and delight loyal customers with personalized experiences throughout…

What is marketing automation?

Using a single platform, you can manage every aspect of your email marketing campaigns. An intelligent omnichannel marketing automation platform can create one-to-one cross-channel customer experiences. How does marketing automation work? Data is essential for marketing automation.…

Boost email marketing impact by optimizing web performance 24/7

Make sure your web performance is top notch this Black Friday. Will your site cope with the traffic? Here's how you can prioritize the user experience and maximize sales.

B2B marketing to existing clients

B2B marketers often focus so much on customer acquisition, that they forget about the customers they already have. It’s five times more expensive to attract a new customer than to keep an existing one. And with our…

Technical updates to dotdigital

When our customers interact with dotdigital platforms, they do so using HTTPS.  The “S” stands for Secure, and all the data sent and received during that interaction with our platform is encrypted; meaning no one can read…

What is SMS marketing?

Like email marketing, SMS is a permission-based method of marketing. It can be used to send promotions, alerts, coupons, and more.  As a permission-based channel, customers have to give their explicit consent to be marketed to. The…

13 ways to audit your email marketing campaigns

Anyone who manages email marketing campaigns knows that there’s always something more, something cleverer that could be done to improve performance. But that doesn’t mean more work, or harder work, just a smart marketing automation platform that…

5 common reasons for cart abandonment (and how you can overcome them)

What is cart abandonment?  Cart abandonment is when a potential customer adds items to their shopping cart but leaves the website without completing the checkout process. Any item that is added to the shopping cart but it…

10 resources to improve your marketing automation strategy

Don't miss out on all the winning marketing automation strategy content from last month. Make sure your marketing's top-notch this summer.

What is email marketing?

Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services.  Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by…

Turn new customers into regular shoppers in 7 easy steps

Our very own account manager Clare Walker discusses what it takes to turn new customers into frequent shoppers.

Email marketing campaigns that pack a punch

We receive countless emails every day. Work emails, personal emails, marketing emails, reminders, and order confirmations. But how many of these capture our attention? The days of batch-and-blast email marketing are long gone. Modern marketers need to…

Can your email subject line land you in the spam folder?

Every once in a while we get asked, “is having this word in my subject line going to make my email go into spam?” or “my email has gone into junk, is it because I used emojis?”…

Privacy Shield update

Our head of legal, privacy, and compliance addresses any concerns customers might have about the privacy shield update by the ECJ.

Post-sale email marketing – how to dramatically increase your ROI

Post-sale email marketing is about extending the value of the customer experience. Find out which tactics will help you drive more engagement, revenue, and loyalty.

The great B2C and B2B convergence: refining your B2B marketing strategy

Your B2B marketing strategy is even more powerful with B2C tactics at the forefront. Find out how both B2C and B2B are converging to form a winning business formula.

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.