How to improve customer engagement

Improving customer engagement can seem like a mammoth task for a busy marketer. Where are you supposed to find the time to introduce new initiatives to engage customers when you’re busy trying to smash your marketing targets?  …

Wellbeing at work: how we’re protecting our staff

Why is health and wellbeing in the workplace important? We can all agree that 2020 was unprecedented and as a result, we’ve all had to adapt to new ways of working. As we worked from home, in…

Sustainable marketing for a greener future

Sustainable marketing is no longer a pipedream. As marketers, we’ve heard a lot about conscious consumerism. Shoppers increasingly make purchase decisions based on the positive social, economic, and environmental impact of a brand. This shift in consumer…

Stephen Lawrence Day 2021

Here’s what some of them thought about, and what they would like to share with you Justin Broomes, Strategic Partnerships Manager Stephen Lawrence’s murder and the story has been prevalent throughout my life. It’s taken me through…

3 quick ways to reduce unsubscribes

Reducing unsubscribe rates is always a goal for email marketers. You work hard and invest a lot of money into growing your marketing lists. Keeping these subscribers engaged is vital. Creating a consistent, loyal customer base helps…

New dawn for retailers as Bronto fades into the sunset

Keeping pace with the modern consumer has been a challenge for some years and since 2020 and Covid-19 this got a whole lot harder. They were always demanding, fickle, sophisticated, and connected, but now they are so…

dotdigital partners with Adobe to power enhanced customer engagement across all touchpoints

April 19th, 2021 – London, UK Today, dotdigital, the leading marketing automation and customer engagement platform, has announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship.    As…

The 5 don’ts of email marketing design

Thrashing out a few friendly words in plain text might be fine practice for your average email to a friend or business colleague. However, when it comes to your email marketing campaign, your design strategy ought to…

Marketing events to inspire your next campaign

dotlive is our free marketing event series designed to give marketers top tips and tricks to get the best results possible from their marketing efforts. For almost 7 years we’ve hosted dotlives to help keep you at…

How to write the perfect email marketing copy

Email marketing requires you to wear many hats – you have to be a designer, a data analyst, a workflow expert, and more. And, after all of that, you’re left with one of the hardest jobs of all:…

How all omnichannel merchants can use their offline data to drive conversions online

In our 21one features release, dotdigital has released a new insight data importer. This new feature makes it easy to get point-of-sale (POS) data straight into the platform without building an integration, and every merchant with a…

The power of reviews to boost conversion

Customer reviews act as social proof, where people use the behavior of others to guide their own actions. They believe that if other people are doing it, it must be the right thing to do.  In the world…

Non-profit marketing doesn’t have to be complicated, just focused

It’s no secret that today’s digital marketing environment in any industry or sector is highly competitive. It’s also no secret that because most of us are working from home we’re much more readily available for marketing efforts.…

B2B marketing: 5 email campaigns that generate stronger leads

B2B marketers are well aware of the benefits of email marketing. The real problem lies with the barrage of emails landing in inboxes every day. How do you ensure your email campaigns generate the strongest leads possible?  Lead…

Why split-testing isn’t just splitting hairs

Split-testing isn’t a new marketing tactic. In fact, it’s nearly as old as email marketing itself. And yet, many marketers still don’t take the time to test and optimize their email marketing campaigns.   Why is split-testing important? …

Top changes you can make now to improve sending in Japan

As email ecosystems can differ from region to region, here at dotdigital we have a global dedicated deliverability team with a wealth of experience across all regions, giving us the edge to help customers optimize their sending…