Outlook 2010 – tips for email design

Microsoft Office and Outlook 2010 will soon be out of Beta, but our designers tell us that there is no difference between the new release and Outlook 2007 in terms of the support for email standards.

This is frustrating as there was hope that things would change, but rather than bemoaning Outlook’s lack of support for email marketing, let’s take a look at what will change with Outlook 2010.

Outlook will add a ‘View in web browser’ link to the message details if you have one of the lines of code below in your email. This in effect provides additional rendering support for your email via the recipient’s browser.

Image courtesy of Litmus

CSS code to place inside style tags, in the head of your email

#ForceOutlook2010BrowserLink span { padding: 0px; }

Html code

<span style="padding: 0px;"></span>

We wouldn’t ever recommend relying on this in place of testing for and ensuring renderability and you’ll still need to add your own ‘view in browser’ link for recipients using other email clients. However it’s a step forward by Microsoft to bolster their rendering issues.

From the looks of it, Outlook 2010 will not be having any great impact on the lives of email designers, so keep on doing what you’re doing and remember to:

  • use tables for layout
  • keep the styling in-line
  • avoid animated gifs for outlook users
  • avoid background images and forms

Understanding the customer journey

Customer expectations are changing all the time. On average customers connect with brands on 10 channels making customer journeys increasingly complex. This makes it difficult for marketers to ensure a great customer experience.   We can no longer…

What is responsible marketing?

Responsible marketing is increasingly vital for modern brands looking to retain customers, increase lifetime value, and create unforgettable brand recognition. Your brand, products, and services have an impact on your users. It’s your job to ensure that it’s a positive…

Progressive Web Apps: future-proofing your ecommerce business

The future of ecommerce  PWA is the future of ecommerce, and if you didn’t already know that, we’ll tell you why. When looking for the best customer experience on your ecommerce site, PWA is the answer. Especially…