Masterclass nine- Making omnichannel easy and leveraging all the channels at your disposal

Welcome to lesson nine of our omnichannel masterclass. Hopefully we have painted a good picture of how best to use each channel and what things you should keep in mind when using them. But even when armed with all this information, it can be difficult to know what to use to send to your customers at scale when people have so many differing preferences.

Branch

This is where a tool exclusive to Comapi comes in handy. Branch. With Branch, you can set up either your preferences or the preferences of your particular audience so that a single message can be sent accordingly, with automated back-ups assigned. For example, let’s say for an audience you want to use Facebook Messenger to send an alert, reminder or notification. You would use Branch to do this so that for anyone who has either revoked permission or not granted it, you could set up SMS as a backup. One message send, but multi-channel communication. Branch automatically formats your messages according to the channel you are using and saves businesses huge amounts in sending costs with the ability to pick more cost-effective channels as a first preference, before defaulting to ones that are more widely adopted. This way, no matter what, you can be certain your customers are getting the message.

Advantages of Branch

With a tool such as Branch, it doesn’t matter if you are trying to reach app users, non-app users, a customer with Wi-Fi but no phone signal, or phone signal but no data – Branch enables you to send a single message and automate back-ups to improve delivery rates, and maximise returns. Reduce the effort and cost of sending, prioritise the channel you want to send to, and sit back as you watch your communications gather the furthest reach possible.

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