NORA Network chats with our APAC regional director, Rohan Lock

Recently Paul Greenberg of NORA Network sat down with Rohan Lock, Regional Director of APAC, to discuss dotdigital and his role in the company’s growth.

From being a part of dotdigital’s core team in the UK and responsible for building dotdigital’s footprint in Australia and Singapore, Rohan discusses the rebranding journey and sheds light on how we have grown in terms of our functionality and capability over the last 20 years.

Rohan also provides a brief overview of dotdigital’s data capabilities and new functionalities such as SMS and Facebook messenger. Furthermore, Rohan discusses how integral the support from our partners, such as Magento, Shopify, Big Commerce, Salesforce, and Microsoft Dynamics has been. He also provides and overview of how clients utilize Engagement Cloud to capture customer data that allows them to segment, personalize, and automate campaigns, targeting the right people through right channel and at right time.


Want to find out more about dotdigital Engagement Cloud? Watch a quick platform demo here.