Muscle Finesse Taps Into Social Sharing With Affiliate Scheme

Sports supplements and accessories site, Muscle Finesse, have a serious loyalty and retention plan that just ramped up a gear, thanks to a new initiative suggested by dotCommerce.

Tapping into Social Sharing

Muscle Finesse have a strong loyal customer base who often discuss their fitness and health with other fitness aficionados across the internet. through social networking and community forums. With that in mind, dotCommerce suggested Muscle Finesse implement micro-affiliate marketing and tap into their customer’s social sharing habits.

Unique URLs

Micro-affiliate marketing offers customers a unique url for each product which the customer can then use to recommend and post product reviews on their social networking profiles and forums they visit.

When a customer is logged into their account and browsing Muscle Finesse, the social share links on each product uses their unique url, making it easy for the customer to share the products they love, via Google +1, Twitter and Facebook.

Incentivised sharing

When a new customer clicks on an existing customer’s unique link and purchases, the existing customer receives loyalty points for the new customer’s total first purchase, which they can then spend within the site.

Rob Herron, Marketing Director at Muscle Finesse commented “Our customer base are already very vocal about the Muscle Finesse site, and this new addition to our loyalty programme will help us to reward our customers and tap into their social sharing. The average order value for the Muscle Finesse site means that this could be a very lucrative scheme for many of our customers to get involved with.”


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