New Mobile Email Marketing Research

New mobile email marketing research from dotdigital is in. It shows that 48% of consumers like to receive special offers and promotions on mobile.

We’ve just completed a study into email consumers mobile use and how this affects email marketers. 

The lowdown? Two thirds people check emails on smartphones. A large proportion want to receive offers and promotions direct to their phone..

However, retailers are scoring poorly in this area. This is because of poor coding best practice, non-optimised landing pages and missing the three golden rules of mobile email marketing: simplicity, clarity and accessibility.

The report will be published in July (register here for your free copy on release) . However, you can get a preview of some of the results in Skip Fidura’s presentation from the Online Marketing Show 2012.

Register to receive your free copy of ‘Hitting the Mobile Mark’ on its release, here.

Find more new mobile email marketing research at our blog, here.

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