New research from dotMailer shows that a whopping 48% of consumers most like to receive special offers and promotions on their mobiles.
We’ve just completed a study into email consumers use of mobile and how this affects email marketers.
The lowdown? Two thirds people check emails on smartphones – and a large proportion want to receive offers and promotions direct to their phones via email.
But retailers are scoring poorly in this area, with poor coding best practice, non-optimised landing pages and missing the three golden rules of mobile email marketing: simplicity, clarity and accessibility.
The report will be published in July (register here for your free copy on release) – but you can get a preview of some of the results in Skip Fidura’s presentation slides from the Online Marketing Show 2012.