Microsoft Dynamics CRM Users: Better Subscriber Management Is Here!

We’re pleased to tell you that our product integrations team has a shiny new (client-led) development to shout about.

Our Microsoft Dynamics CRM connector‘s capabilities have been extended to include some rather clever subscriber management functionality.

You can now manage email subscriptions by assigning email marketing preferences to individual contacts within Dynamics. These preferences can be updated using the Microsoft Dynamics API.

How does it work?

Within Dynamics we have created an extension called ‘Email Subscription Groups’:

Dynamics Subscription Groups Screenshot

Each top level group can then contain more granular subscription options for example, for in the sports group shown below we have 2 associated subscription options, Cricket & Rugby:

Dynamics Preferences Screenshot

This subscription information can then be added at lead and contact level.

Dynamics Contact Level

As the dotMailer uses the native marketing list functionality to define recipients of email campaigns, email subscriptions can be assigned to individual marketing lists and set as a filter prior to sending:

Dynamics Marketing List

What does this mean for my email subscribers?

This now means it is possible to develop custom subscriber preference centres that integrate seamlessly with both Dynamics and dotMailer.

This will give you subscribers greater control of the type of communications they receive from you increasing engagement rates and decreasing the risk of list fatigue. So everyone’s a winner.

How do product recommendations work in dotdigital Engagement Cloud

We speak to Senior Product Manager Ian Pollard and Global Support Manager Mark Ritchie to learn more about how customers can get started with product recommendations, and what makes dotdigital’s tools so unique.

dotties connected: award entries now open

dotties connected is our first ever virtual marketing awards. You can submit your campaign entry now!

dotdigital: united against racism

We’re not the first to take a stand against the injustices faced by the Black communities, we will not be the last, but we will be heard. From today onward, we’re committing to the fight to eradicate…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.