By Cliff Guy
What percentage of you marketing budget share goes to Email? A DMNews report in the US last week showed that spend on email marketing by direct marketers is set to expand at a rate of 18.5% per year, for the next 5 years.
US spending patterns are mirrored in the UK. The take up by consumers of online shopping and using the internet for product research has been even more enthusiastic.
The fact is that marketers in the US and the UK alike are continuing to switch their budget spend away from traditional direct channels. They are shifting their budgets into email marketing.
More on how much marketing budget share goes to email…
This is good news for all those who’ve been advocating for so long the benefits that email can offer cash-strapped marketers. It is good news, in fact, for all those in direct marketing in general.
Whilst above the line spending is under siege at the front line of the global recession – simply because it is so hard and costly to track and account for the ROI on the spend – direct marketing remains robust, because of it’s very accountability. And no DM channel offers the level of trackability and accountability that email marketing can. So keep this in mind when addressing how much of your marketing budget share goes to Email.
Read more about email marketing budgets on our blog.