Marketing automation just got a little bit sweeter

Whether you’re automation shy or a fully paid-up pro, our 17three release includes some new features that'll have you grinning from ear to ear.

Let’s start with those of you who are timid towards marketing automation because, frankly, you are missing out.

Free automation templates to start you on your journey

Automation not only gives you time back (cue cuppa break), it waves goodbye to the ancient ‘spray and pray’ approach your contacts loathe.

Don’t believe us? In the DMA’s 2016 Consumer Email Tracker report, 68% of consumers ‘agreed’ or ‘strongly agreed’ with the statement ‘Most of the marketing emails I receive include no information of offers that are of interest to me’. You don’t want to be tarred with the same brush, do you?

On our crusade to empower marketers, we’re now offering three free automation templates to get you on the path to smarter more relevant communications:

  • The welcome program – say hi to new contacts and give them the lowdown on your brand with an automated welcome email that gets delivered on sign-up
  • The birthday program – wish your customers well by automating celebratory emails on their day of birth or birthday month
  • The re-engagement program – automatically win back wavering customers with a killer campaign that rekindles the love

Free automation templates available in your dotmailer account

Psst! Our free ‘Navigating the 5 stages of marketing automation’ guide is also jam-packed full of inspo.

We’ve doubled the number automations you can create in your account

To some, 25 automated campaigns might sound like a lot – but there were some customers who were crying out for the ability to produce more programs. And we’re all about empowering marketers, not hindering them.

All of our customers now have free rein to create up to 50 automations in their dotmailer accounts. You might be thinking “Woah, that’s a lot of dragging and dropping!” So, to make that part easier, we’ve made it possible to copy your program nodes meaning you won’t need to keep rebuilding those complex decisions.

And it doesn’t end there…

If you’ve logged in recently, you may have noticed that things look a little different – and you’d be right. Our product team have been working tirelessly to bring you a new ‘elastic’ UI which makes it quicker, easier and more fluid to create campaigns and navigate the platform.

The Segment Builder’s got speedier, too, which makes it faster to generate key groups of contacts to target.

All in all, dotmailer’s slicker all around and these are just a few of the new improvements we’ve put in place.

How do product recommendations work in dotdigital Engagement Cloud

We speak to Senior Product Manager Ian Pollard and Global Support Manager Mark Ritchie to learn more about how customers can get started with product recommendations, and what makes dotdigital’s tools so unique.

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