Making the most of eCommerce Expo 2015

eCommerce Expo is a goldmine for useful information and advice on your ecommerce strategy. With over 60 hours of content-filled sessions as well as a wide variety of exhibitors and attendees to see, how do you fit everything in?

To help you get the best results from the event, we thought we’d help you make the best use of your time.

What’s all the fuss about anyway?

If you’ve been along to eCommerce Expo in previous years, you’ll know that it’s a great hub to discover the latest and greatest insight and trends in the ecommerce industry. Put simply, attend this event to solve any requirements your marketing or ecommerce department has (or is likely to have in the future). With over 180 market-leading ecommerce suppliers and 70 seminar sessions running simultaneously across 5 theatres, you’re sure to leave armed to the teeth with actionable ecommerce inspiration.

Here’s our recommendation on which sessions to attend in the jam-packed educational program:

1. B2B ecommerce panel discussion
When? Thursday 1st October, 15:30 – 16:15
Where? Keynote Theatre
Who? Panellists include marketing leaders from Amazon Web Services, Kimberly Clark and GSK.
Why? If you’re not looking at ecommerce as a go-to-market strategy you need to, and quickly. Companies that are implementing ecommerce, together with multichannel marketing strategies, are rewriting the rules of B2B marketing.

For more guidance on implementing a multichannel ecommerce strategy for B2B ecommerce, read our whitepaper ‘Growing your ecommerce business with email‘.

2. Multichannel: how to deliver a seamless customer experience and produce powerful ROI from the go
When? Thursday 1st October, 12:15 – 12:45
Where? Digital & Mobile Marketing Theatre
Who? Skip Fidura, Client Services Director, dotmailer and Chair of the DMA email council.
Why? Multichannel, multi-channel, omnichannel, omni-channel. However you’d like to put it, integrating and utilizing multiple marketing channels to enhance the customer experience is top of the list of priorities for marketing and ecommerce directors.  Skip’s session is sure to help you not only get going with multichannel marketing, but also produce and prove ROI.

To learn how you can build a customer-centric, multichannel marketing approach that can be deployed cost-effectively and produce a powerful return on investment, read our whitepaper ‘The evolution of marketing channels‘.

3. 5 changes in consumer behaviour that are impacting ecommerce

When? Wednesday 30th October, 10:30 – 11:15
Where? Keynote Theatre
Who? Suzannne Miglucci, Chief Marketing Officer, ChannelAdvisor
Why? It’s crucial that we keep abreast of what’s happening in the ecommerce industry and study how consumers interact with brands. This talk discusses the way consumers shop online and how new technologies and trends like mobile and social are effecting online shopping.

Of course, these are just a selection. There are plenty of other sessions going on throughout the two days. Visit the education programme for a full list. Have a great couple of days, and don’t forget to stop by and visit dotmailer on stand 225.

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