Magento Commerce 2.2.2 merchants can look forward to Advanced Reporting, Magento Shipping improvements, and a much-anticipated Instant Purchase button. But that’s not all… we’re excited to announce that all Magento Commerce 2.2.2 downloads will now have our marketing automation platform included with the core software.
dotmailer can be found in the Admin panel, under the Marketing tab. If you don’t currently use dotmailer as your marketing automation platform, you can experience the power of the integration with a free 14-day trial. Just head to Stores > Settings > Configuration > DOTMAILER > API Credentials and select the ‘trial’ banner to get started.
What are the benefits of dotmailer for Magento?
dotmailer for Magento enables you to seamlessly create campaigns from inside the Magento interface. The integration offers the full capabilities of dotmailer, plus the added benefits of single sign-on and access to an unparalleled level of data.
The dotmailer integration uses Magento attributes (including custom ones) and connects with other backend systems, like Microsoft Dynamics CRM and Salesforce, to create a more complete view of the customer.
Here are a few of the other features in a nutshell:
- Synchronization of all historical customer and order data
- dotmailer ROI tracking within your Magento site
- Rescue customers’ abandoned carts using triggered campaigns
- Advanced campaign and contact reporting
- 24/5 support from Magento experts
- An Account Manager to help you get the most out of the platform
- Omnichannel automation, including email and SMS
Why is dotmailer included?
dotmailer was honored to become Magento’s first and only Premier Technology Partner for Marketing Automation back in 2015. We were recognized as offering one of the most feature-rich and robust marketing integrations, verified for quality by developers at Magento.
Since the launch in 2015, hundreds of global brands have chosen to integrate their Magento platform with dotmailer, including the likes of Paul Smith and Lulla Bellz. You can check out our customer success area to read case studies on other brands who’ve made the connection.
How can I find out more?
There are lots of resources to get you up to speed on the news. If you’d like to discover how dotmailer for Magento can transform your business, visit our magento.dotmailer.com mini site. For full details on Magento’s latest release, visit their Magento Commerce 2.2.2 blog post or sign up for the Magento webinar on January 18, 2018.