Learning and development with dotdigital

dotlives are just one of the many ways dotdigital gives back to its customers. These free events are designed to help you stay ahead of marketing trends and utilize the tools at your fingertips. Packed full of industry experts and peers from a range of sectors, every dotlive is an unmissable opportunity to learn, grow and network.

Following your feedback, we’ve updated the dotlive format. To ensure everyone leaves empowered to adopt the new tactics we discuss, we’ve tailored our dotlives to address the specific challenges faced by B2B, B2C, and non-profit organizations. For each dotlive, we’ll be hosting two separate sessions, so you can choose the one most relevant to you and your sector.

Want to know more? Here’s a little taster of our upcoming events:

The fundamentals of modern marketing

With the days of ‘batch and blast’ email marketing long behind us, we’ll be looking at how brands can meet the exacting demands of modern customers.

Creating personalized engagements is essential to target the right person, at the right time, with the right message. Without that, your marketing will be having little to no impact cutting through the noise in consumers’ inboxes. During this dotlive, we will be revealing the types of personalization that generate unforgettable impressions with your audiences – from simple subject lines to advanced dynamic content.

Lifecycle marketing: everything you need to know

Customer journeys are no longer as simple as the traditional marketing funnel. The path to purchase is longer and customers judge brands based on their experiences throughout more stages than ever before. Getting these experiences right is key to your business growth, improving retention and brand advocacy.

Sounds tough, right? Thankfully, during this dotlive, we’ll be looking at the key automations that will smooth every stage of the customer journey. Save yourself time and money while you watch your sales skyrocket.

Adopting an omnichannel strategy

Despite the numerous articles out there professing the opposite – email isn’t dead.

But that doesn’t mean you should be concentrating your resources on email as an independent entity in your marketing strategy. Adopting an omnichannel strategy, adding channels such as SMS, chat, and push alongside your email campaigns drives customer engagement rates up by over 250%.

Whether you’re getting ready to use new channels or have your data all set up and ready to go, this dotlive will show you the most effective ways to advance your digital marketing.

Check out our events page for updates.

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