It’s trade show time. This year, dotMailer will have a very strong presence at TFM&A. And we’ve got a lot to be shouting about.

First, our Client Services Director, Skip Fidura, will be presenting two must-see talks on Marketing Automation – one for publishers, and one aimed at best practice models. These talks are the perfect companion piece to our strategy whitepaper on marketing automation, released last week. He’ll also be on an Emerging Trends panel, discussing ‘Immersive Experiences’, joining Christian Nahas from Salesfusion, Gavin Talbot from Oakley Mobile and Charles Head from Silverpop.

In building the Marketing Automation whitepaper, we developed comprehensive case studies in partnership with our clients. We looked at how a concerted effort at developing advanced marketing strategies is possible with the assistance of automation in key areas of a campaign. It’s a great read for marketers looking to take their game to the next level. You can grab a copy of Marketing Automation: Planning and Rollout at our stand, D41, or download it here.

MAvideo-image-bigWhile you’re there, check out a demo of the latest addition to our automation suite – the Drag & Drop marketing automation feature. The concept is simple – a clean and intuitive user interface to help marketers set up automated email programs – anything from re-enrolment reminders to behaviour triggers. And of course it’s something that we’ll continue to build.

If you’ve already had a chance to test out the feature, we’d love to hear from you in the comments.

We’ll be covering highlights via our Twitter handle @dotMailer and pulling together daily recaps.

dotdigital is now ISO 27701 certified

We’re extremely proud to announce that dotdigital has been awarded ISO 27701 certification; demonstrating our ongoing commitment to privacy and trust. So, what is ISO 27701? The International Organization for Standardization (ISO) is an independent organization that…

What is responsible marketing?

Responsible marketing is increasingly vital for modern brands looking to retain customers, increase lifetime value, and create unforgettable brand recognition. Your brand, products, and services have an impact on your users. It’s your job to ensure that it’s a positive…

Understanding the customer journey

Customer expectations are changing all the time. On average customers connect with brands on 10 channels making customer journeys increasingly complex. This makes it difficult for marketers to ensure a great customer experience.   We can no longer…