The Committee of Advertising Practice have spent the past couple of months reviewing the CAP code which will from September this year, include all non-broadcast content on the internet.
This means all website content and even social networking posts will fall under the CAP code where the content is representing a commercial interest.
The CAP code is regulated by the ASA, and works to ensure that all broadcast and non-broadcast advertising and marketing communications are legal, decent, honest and truthful.
The review took place to ensure that the rules remain effective and relevant for the future, and that children and any vulnerable people are protected and that content does not harm, offend or mislead.
It does mean that whereas at the minute, website content and social media sites are a grey area, they will, from September, fall under the CAP code and if the public and ASA feel the content is unacceptable and breaks the CAP codes, enforce withdrawal of the content.
If you’re ever in doubt that content may mislead the public, CAP provide a Copy Advice service.
More information on the review and the codes and the Copy Advice service can be found on the CAP website.