Is Snow The Ultimate Email Marketing Strategy?

We talk a lot on this blog about how to increase the clicks and opens that your emails receive. You’ll find numerous articles about subject lines, personalisation or integration, and these are all vital aspects of the email marketing mix. But sometimes, that X Factor can step in and have an unexpected impact – and this is just what happened last week…

What’s special about last week I hear you ask? Well, Wednesday the 1st of December saw the highest count of clicks and opens amongst dotMailer clients that we’ve ever recorded in a 24 hour period!

So why is this? Well, it’d be impossible to ignore the blizzard that has befallen the UK this week – an act of God that seems to have boosted the stats that matter in a way we’ve never seen before.

Perhaps the landlocked masses stuck at home paid more attention to their emails without the distractions and pressures of an office environment? Whatever the explanation, it makes you wonder if the following could possibly be true: snow = email marketing success!

Send- sation

The 1st Dec also saw our third highest ever send day. The upside of being a Software-as-a-Service product is that come rain or shine (or snow), if you can boot up a PC, you can send your campaign!

And it’s a similar situation when it comes to our support teams. Although the snow has thinned the ranks somewhat, a couple still made it in. The rest were cracking through the support tickets at faster than ever without phone calls as a distraction.

Snow business like email marketing business

What we have is a timely reminder that unexpected factors can have the biggest impact on your campaign. But what matters is to be agile, seize the moment and take advantage of these phenomena when they arise. So get those campaigns out there now!

What is the perfect ecommerce customer journey?

2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to the “new norm.” I know, the new…

Pay-Per-Click Brand Advertising – To Bid Or Not To Bid?

One question seems to pops up again and again when talking to our PPC clients or prospects: should they be bidding on their own brand terms or not? So, I thought I’d help clarify a few of…

Top five content trends for 2021

Indeed, a recent Accenture poll concluded the average consumer has “dramatically evolved”, while a YouGov survey found 27% of consumers say that item cost is now a more important factor when shopping as half of workers have…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.