iPhones Now Account For 7% Of Email Opens

As you can imagine, with thousands of customers sending hundreds of millions of emails per month, we have a lot of top level data on email marketing here at dotMailer. We spend quite a bit of time analysing this to ensure we are delivering effectively, but also to ensure that we can give our clients the very best advice.

It was during some recent analysis that we found some particularly interesting stats, so we thought we’d share them with you:

  • Outlook 2007 outstripping 2010 – the use of Outlook 2007 by recipients has grown significantly in the last year, up 3% to 15% overall. However, it’s not all good news for Microsoft, with the use of Outlook 2010 rising to only 1.5% since its launch
  • iPhone is the mobile of choice – Overall, the number of recipients using mobile has continued to increase. Within this, iPhone usage has continued to skyrocket, with iPhones accounting for 4.7% of all opens in January. This figure is up to 6.7% this month
  • Android nonexistent – despite Android sales catching up, Google’s operating system only accounted for 0.1% of all opens. It is also worth saying that Blackberry and Nokia are used by a very few recipients
  • The battle of the browsers – it’s good to see (in our opinion) that Internet Explorer 6 is being used by fewer and fewer recipients for their webmail services such as Yahoo! Mail; it’s down to 0.7% compared to 1.2% in January. Internet Explorer 7 is down too from 4% in January to only 2.4% this month. While Internet Explorer 8 has remained constant, it is Firefox and Chrome that seem to continue to be the big winners here
  • Don’t forget the long-tail – while we’ve covered off most of the big boys, its worth noting that we still see plenty of opens from the likes of Eudora, Thunderbird, Pocomail and The Bat! We even see people opening email on Playstation 3! This all goes to show that even testing emails in these clients is important to deliver the best possible experience

Of course, these stats are very much at a macro level and, while we’d always recommend you use tools like our email client analysis tool to work out trends and preferences for your own recipient lists, it’s still interesting to see overall how things stack up!

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