Introducing Facebook Messages

As you will no doubt have seen, yesterday Facebook announced a complete revamp of its internal messaging system. Facebook Messages will, for the first time, allow you to communicate with people outside the Facebook ecosystem.

This isn’t (just) email

Facebook has been keen to stress that this isn’t a Gmail killer and that it’s not really just about email. Despite this, email does lie very much at the heart of the new service.

But in this ‘social inbox’, email (both to normal email addresses and Facebook.com email addresses) is joined by SMS, chat and IM to create an integrated communication hub. It provides a complete conversation archive, no matter which channel you’ve used and cleverly threads the messages from certain people so that it’s easy to manage information overload.

There is obviously a mobile application to handle this on the move and Facebook will also help users filter out messages that might be unimportant to them.

Is this the future?

It’s no surprise that email in its original form remains at the centre of this announcement. As a protocol, email is hard to beat even though many, including Google Wave, have tried. It’s open, as well as being software and hardware agnostic, and is still the main digital communication method used by billions every single day. This is another nail in the coffin for those that have been preaching that social is the death of email.

Facebook’s move to blend email with other services, while still keeping it in its original form is smart.

Ultimately, the announcement underlines the idea that electronic mail, in all its forms is not only the universal communication force surrounding social apps, but may soon become inseparable from them.

How Costumes.com.au got a 30% increase in email revenue

Based in Melbourne, with more than 10,000 items for people of all ages, the retailer ships costumes all over Australia and New Zealand. Turning 13 in 2021, the company has shipped more than 500,000 costumes to date.…

13 ways to audit your email marketing campaigns

Anyone who manages email marketing campaigns knows that there’s always something more, something cleverer that could be done to improve performance. But that doesn’t mean more work, or harder work, just a smart marketing automation platform that…

How to create spooktacular Halloween emails

It is predicted that Halloween sales in the US will hit a new record, exceeding $10 billion in 2021. What a treat. Read on to learn some of our favorite Halloween email tips and tricks to bewitch…