In your own words, what is Meet Magento all about?
Meet Magento is a global not for profit phenomena. It pulls together the various elements of the community, which includes merchants, technology providers and agencies, right through to system integrators. Because of the love for Magento in the wider ecommerce world, these kinds of meet-ups have been put together over a number of years and they’ve really grown traction.
It’s fantastic to see Magento, now that it’s an independent organization, being able to attend and augment this community of events. It was really good to be there with Ben Marks, Magento’s Product Evangelist and other speakers including Mike Doyle, Magento’s Enterprise Sales Manager for South-East Asia, Australia and New Zealand.
We’ve attended and spoken at various other Meet Magento events globally – including London, New York who we have hosted in our dotmailer offices and most recently Sydney. And as we expand our global remit, and Magento does too, then our attention turns to Asia. As one of Magento’s Premier partners, it’s important for us to work closely with the team, particularly as they look to expand their operations into the region.
For instance, I’m going to be speaking at one of Meet Magento’s next events in Vietnam run by Smart OSC and they’re expecting something like 500-1,000 attendees! Shortly followed my Magentocom session in Shanghai China, run by Bluecom. The event in Jakarta, which was hosted by ICUBE, attracted around 300 delegates – even national TV broadcasters and finance ministers came along.
Why do you think Indonesia presents a big opportunity for ecommerce success?
While I was at the event, there was one statistic I heard during Acommerce’s presentation that really stood out for me. A lot of ecommerce is done out of Indonesia, into South-East Asia, and what strikes me is the huge opportunity. The size of South-East Asia in terms of ecommerce possibility is that it’s twice the size of the United States, and the third-largest combined economy in the world – behind China and India.
What did you speak about at Meet Magento and why?
I spoke about the 10 revenue-driving email programs for merchants. Simply, this is the number one piece of content that resonates around the world – including in the states, in the UK and in Australia.
When a retailer is buying a piece of software, they often have so many different requirements in their RFP document. But when they finally make their purchase and get the platform, they don’t know where to start or what to do with it! It’s a bit like getting writer’s block.
The 10 email programs guide gives online retailers a real starting point, because it highlights the top programs that are proven to make revenue and bring ROI. If you don’t begin with these, you’re effectively leaving money on the table. What’s more, they’re all simple to set up in our platform because it’s so easy to use, unlike some of our competitors. But if you haven’t got the time or inclination to set them up, we can offer it as a service or use one of our local partners who are fully trained.
Once online retailers have implemented those, we’re here to talk to them about their business and help them identify other automations that could make sense.
Who did you meet at the event?
As I mentioned earlier, the mixture of people at Meet Magento included Magento users, tech partners, solution partners, Magento themselves and, of course, retailers.
It was really good to meet some of the solution partners we’ve been in discussions with; it’s always much nicer to speak to people face-to-face and engage with the senior executives. It was also encouraging to speak to smaller yet growing retailers who’ve been doing the basics of ecommerce and email, and are now ready to take the next leap. Naturally, the logical move would be for them to consider dotmailer and Magento 2.
There were lots of technical integrators in attendance, who wire products together, which was really interesting. They were keen to speak to us because of dotmailer’s email automation tools and the level of sophistication we offer.
We’ve also got conversations going on with several new partners and we’re in the process of signing them up.
What were the three most interesting things you heard or learnt at #MM16?
- The size of the ecommerce market and consequently the opportunities
- The expected penetration of mobile devices is significantly higher in Asia than in other areas of the world
- A shift in readiness of merchants who are set to adopt Magento 2 – and now we’re on 2.1, and almost 2.2, people are more comfortable and confident
What’s next? Tink will be speaking at Shop.org Dallas at our partner Absolunet’s event and then again at Meet Magento Vietnam next month. He’ll also be attending Dreamforce in early October as well as a number of other events. Keep your eyes peeled on the blog for updates.