[INFOGRAPHIC] The anatomy of a landing page

If you knew that a good landing page could increase conversions by up to 300%, you’d stop directing people to the homepage and drive them towards targeted content. This infographic will help you to put together the perfect landing page – from tips on message prioritization to CTAs – that’ll foster engagement and grow your revenue.
The anatomy of a responsive email Infographic

How to create spooktacular Halloween emails

It is predicted that Halloween sales in the US will hit a new record, exceeding $10 billion in 2021. What a treat. Read on to learn some of our favorite Halloween email tips and tricks to bewitch…

Behavioral campaign ideas you can use

We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is…

The Holiday Hub: deliver emails with impact this holiday season

Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that…