[INFOGRAPHIC] How to grow your ecommerce business with email

Email marketing automation is the enablement tool to develop personalized, one-to-one conversations with each of your customers, from the initial sign-up to loyalty schemes that turn them into lifetime advocates.

In today’s customer-centric world, this level of communication is essential for any ecommerce company that wants to deliver a great experience and grow revenue at the same time. This infographic shows you 10 email programs that can help you achieve it.

Growing your ecommerce business with email

How to write the perfect email marketing copy

Email marketing requires you to wear many hats – you have to be a designer, a data analyst, a workflow expert, and more. And, after all of that, you’re left with one of the hardest jobs of all:…

What is eRFM?

Segmentation is a well-established tactic used by marketers to improve the relevancy of their marketing. Using customer data such as gender, location, interests, and dislikes, you can group audiences based on their similar traits.   Customer engagement models…

How to use social calendar events in your marketing campaigns

Seasonal marketing isn’t only about slapping a snowflake or easter egg on your email campaigns. There are so many events taking place throughout the year, you need to carefully consider which appeals to your audiences and how…

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