Infographic: The Evolution of Email Marketing

Our friends over at Moveable Ink (one of our awesome solution partners who power extensions to our personalisation capabilities), authored this great infographic about the evolution of email marketing, last year.

With the level of agility we can employ today in its design, email really is the ‘old new Social Media.’

The Evolution of Email - Infographic

Link to original article

How to make the purchase formula work for you

In our previous post, we chatted about the brain works when it makes a purchase decision (check it out here), but how do you take all that neuroscience and *actually* use it? We mentioned how nurture plays…

A successful return to live UK events

In March 2020, we – like many other businesses – made the transition from live to virtual events. Committed to providing valuable educational content to our clients, we adapted. We never stopped engaging with you, starting interesting…

How to avoid spamtraps this holiday season

It’s the time of year when there’s the strongest incentive to skirt around some best practices and send as much email as possible to try to maximize revenue. However, the last thing you want to deal with…