As one of our brand new feature releases this month, we are now beta testing Google Analytics reporting in dotMailer Enterprise accounts.
This awesome new reporting feature means you can get a snapshot of the visits driven to your website by any email campaign, and the engagement and ROI of those visits – average time spent on site, bounce rate, and goal conversions.
The best bit is, you don’t have to wade around in Google Analytics trying to find this data. dotMailer does all the work for you, and serves the results up in a nice clean dashboard that you can zoom in or out of as you choose.
Google Analytics in-app reporting is currently available in beta to dotMailer Enterprise users. To get this feature enabled in your own dotMailer Enterprise account call your Account Manager on
0845 337 9170.
Once enabled you can activate the reporting yourself by going to Campaigns > Advanced Features > Site Analytics and click the “Authorise Connection” button.
Remember to choose the correct Google Analytics website profile when you are calling up a report. You can do this by going to Reporting, clicking on More Reports, and choosing Google Analytics, then the website profile drop down.
If you need to drill down into more detail from Google Analytics reporting then you should hop into your GA account, but for the most part we think you’ll find dotMailer saves you that work – which is what we’re all about.