Happy New Year! January is a great time to sit back and reflect on your plans for the next year and take stock of what needs doing.
But in the world of ecommerce, trends come and go so quickly it is often impossible to keep up so I’s not wise to sit on your laurels for long in the post-Christmas period.
With this in mind, rather than give you a list of predictions for 2010, we thought it would be useful to arm you with suggestions as to the areas of your site you should be focusing on this year to make 2010 a success.
1. Add value – The e-commerce model has matured. With the increase of price comparison sites, retailers need to focus on adding value to their ecommerce offerings. Why not introduce bricks and mortar integration so people buying online can pick up in store or accrue loyalty points online like you can with a boots card?
2. Interactivity – increase the interactivity of your “Selling Pages” by including greater product detail, with better descriptions, reviews, images and videos
3. Mobile commerce – You can’t move for iPhones these days! Mobile commerce has been on the horizon for a few years, but we expect it to take off in a big way in 2010. It’s actually not difficult to get a usable version of your site optimised for the smaller viewing area of a mobile device. Look to Amazon for a good example of how it can be done well
4. Social media – Integration with social networks is also going to be increasingly important for retailers and those that tap into the online ‘groundswell’ will have a much greater advantage. They are the savvy businesses that realise that socially connected individuals can easily tell their friends about a product or service and encourage them to buy
5. Luxury can work online – The luxury retail market will undergo some interesting changes this year, with US-style invite-only shopping portals likely to launch. Traditionally luxury brands have not sold well online as many want the five-star experience they receive in an offline store. Rich media websites are now able to recreate more of this online, but make sure you focus on ensuring that one-on-one relationship
6. SEO – Natural Search is still vital for online businesses. If you are not using search engine optimization (SEO) to increase your Google rankings then you must start, as your competitors almost certainly will be. This should be a central part of your marketing plan and if you don’t have the budget to go for the killer keywords, you can still focus on “long tail” and geographic based keywords
What else is there? What are the other areas you will be focusing on in 2010? Let us know in the comments or on Twitter!