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Holiday price comparison website icelolly.com boosted conversions using Facebook Audiences and marketing automation programs
Forrester has researched, analysed, and scored the 13 email service providers that matter most.
How to improve customer experience has been at the top of marketers’ minds for years. We know that customer conversion and retention are based on the experiences we deliver. As brands grow, we start looking for new…
Anyone who manages email marketing campaigns knows that there’s always something more, something cleverer that could be done to improve performance. But that doesn’t mean more work, or harder work, just a smart marketing automation platform that…
Indeed, a recent Accenture poll concluded the average consumer has “dramatically evolved”, while a YouGov survey found 27% of consumers say that item cost is now a more important factor when shopping as half of workers have…
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