But we’ve recently made some changes that mean CASL is worth mentioning again – specifically to explain how you can use dotmailer to become CASL compliant.
In truth, there was no reason why you couldn’t be before. But in the interest of making things easier and simpler, we’ve done the following:
- All contacts now have a ‘last subscribed’ date by default. This means you can see at a glance when someone subscribed, no matter if they completed a sign-up form, came through a manual import, a survey, the API – anywhere. Additionally, this date can be included in your exports for easy reporting.
- The default unsubscribe page has also been made clearer. Previously, it could seem as though unsubcribing could stop one-to-one or transactional email. We now explain a little more about what unsubscribing really means.
- Lastly, sign-up forms now allow you to inform new subscribers what they’re signing up for. This will allow you to express ‘the purpose’ of consent. If you use the surveys and forms tool for sign-ups, then of course you can include the purpose as you’ve always done.
If you’ve read Skip’s post, you’ll know that you can easily fall within the reach of CASL. But even if you don’t, the act arguably wraps up a lot of best practice advice. Because of this, the changes highlighted here have been made to all accounts. They should help you deliver legal, best-practice-driven email marketing, regardless of where you’re sending.