By Cliff Guy
Today we launched the brand new, 2009 edition of dotMailer’s annual ‘Hitting the Mark‘ benchmark report. This year, Marks & Spencer and H.Samuel jointly top the study of the email campaigns of over 40 top high street retailers. There’s been a lot of jostling for position at the top and bottom ends of the league table. Somerfield and H&M; jointly replace Lidl at the bottom of the 2009 email marketing index.
But it’s not all about league tables and scoring. The beauty of this report is that it’s a real ‘under the bonnet’ expose of how some of the UK’s biggest name brands use email marketing. That means a rare opportunity for other email marketers to learn from both their successes and their mistakes, in very practical terms.
I counted, and the 2009 report has over 70 best practice guidelines and tips. Highly recommended reading. Download it here.