‘Hitting the Mark 2009’ Email Marketing Benchmark Report

By Cliff Guy

Today we launched the brand new, 2009 edition of dotMailer’s annual ‘Hitting the Mark‘ benchmark report. This year, Marks & Spencer and H.Samuel jointly top the study of the email campaigns of over 40 top high street retailers. There’s been a lot of jostling for position at the top and bottom ends of the league table. Somerfield and H&M; jointly replace Lidl at the bottom of the 2009 email marketing index.

But it’s not all about league tables and scoring. The beauty of this report is that it’s a real ‘under the bonnet’ expose of how some of the UK’s biggest name brands use email marketing. That means a rare opportunity for other email marketers to learn from both their successes and their mistakes, in very practical terms.

I counted, and the 2009 report has over 70 best practice guidelines and tips. Highly recommended reading. Download it here.

Understanding the customer journey

Customer expectations are changing all the time. On average customers connect with brands on 10 channels making customer journeys increasingly complex. This makes it difficult for marketers to ensure a great customer experience.   We can no longer…

What is responsible marketing?

Responsible marketing is increasingly vital for modern brands looking to retain customers, increase lifetime value, and create unforgettable brand recognition. Your brand, products, and services have an impact on your users. It’s your job to ensure that it’s a positive…

What is customer-centric email marketing?

If you want to drive the marketing results you want, you need to be thinking about the experience you’re delivering. What are the benefits for the subscriber?  It’s important to remember that email is an inbound marketing…