FreshMax: Gearing Up For Media Interest

FreshMax MetroAnother week and another exciting website launch for the dotCommerce team.

We’ve been busy working on a new site for FreshMax Shirts and it went live in the first week of August.

FreshMax has a unique technology, which eliminates sweat patches entirely, making its shirts a must have purchase for many people during the unseasonably hot weather we are having this summer!

The new website launch coincided nicely with some great national media coverage for the company in the Metro and on GMTV, following the announcement that it had won the prestigious Venture Candy competition. FreshMax received further hits in both the Sun and the Mirror!

Getting a site ready for media onslaught

All this media attention has not been in vain as the site received a vast number of orders in the first 12 hours of trading!

We anticipated a large volume of traffic following the national TV coverage and so reacted accordingly by moving freshmaxshirts.com onto a new server.

freshmaxThe dotCommerce team worked really hard through the weekend to get the site ready for its Monday morning launch and it’s clearly paid off with great results so far and a very happy client.

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