The DMA awards give recognition for the best of the best in marketing campaigns. All entries are expertly judged on strategy, creativity and results. Some of last year’s winners included big names such as Barclays, Expedia, British Airways and Channel 4.
The awards categories are split into three groups:
- Industry sector awards
- Channel and campaign awards
- Craft awards
The awards brief was to increase customer loyalty and value through driving online engagement and sales of FairFX currency products.
FairFX created a series of highly impressive campaigns, driving customer engagement whilst continuing to deliver ROI. You can view their entry here, which takes you through the overview of the campaign along with their strategy, creative and results.
Below are the other shortlisted candidates for the award:
The nominated brands:
- Post Office Money
- MoneySuperMarket
- Virgin Media
- JustGiving
The nominated agencies:
- Proximity London
- RAPP
- FCB Inferno
The awards will take place on the 1st December. We can’t wait to find out the result and will be keeping our fingers firmly crossed!
