Ensuring Every Email Campaign Is Perfect

We can’t believe the rate we are getting new features and changes out in dotMailer, but here’s yet more awesome things that have been implemented in the tool…

Test sends from EasyEditor

You’ve just created your fab campaign in the editor and now you need to test send it – see how it really looks in your inbox. Until now, you would have to go to the plain text version then onto the test send page; a lengthy process at times! Now you can test-send directly from the editor – Hurrah!

It’s now much easier to do a test-send, proof and edit of your HTML version, saving you lots of time and making sure your campaign is as perfect as possible. With up to 50 test send addresses available, you can send it to lots of people for proofing.

Don’t forget to test send your plain text campaign too.

Email approval within the app

Even more awesome than test sends direct from the editor, we have now developed a new workflow process that enables you to submit your campaign for approval and get valuable feedback all inside the app.

Available for enterprise level accounts, where the person writing the campaign does not have authority to send it out themselves they can follow the below process

  • Campaign is complete – including address books and scheduling, writer hits “Ready to send pending approval”.
  • Manager reviews campaign (content, addressees, scheduling…) and declines with a reason
  • Campaign writer gets notification, with reason, edits campaign – tries to send for approval again
  • Manager review and approves campaign, it is sent out immediately (or as scheduled)

A great way to enforce that campaign content gets reviewed and a great way of opening the lines of communication within you organisation .

It can also be set up for Parent / Child accounts – so a child account can’t send without parent account approving.

find out more

How to create spooktacular Halloween emails

It is predicted that Halloween sales in the US will hit a new record, exceeding $10 billion in 2021. What a treat. Read on to learn some of our favorite Halloween email tips and tricks to bewitch…

Behavioral campaign ideas you can use

We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is…

The Holiday Hub: deliver emails with impact this holiday season

Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that…