Email Sent “HOPA” Hoax Viral

You may have seen a fun viral going around these past few days about an intern who quits her job using messages on a whiteboard. Indeed, the tale of “Jenny” has been shared somewhere in the region of 240,000 times on Facebook and 31,000 times on Twitter!

The story has become a little more interesting today when photo website TheChive.com, who originally hosted the photos, revealed that it was all a big publicity stunt to drive traffic to their site.

If their claims are to be believed, it sounds like the stunt has been a roaring success with traffic jumping up from 15,000 unique visitors to 440,000 in the space of an hour. This certainly reflects the social traffic that a lot of people saw first-hand on Tuesday.

HOPA and Glory

But what’s really interesting is that, in the interview, Editor John Resig explains that “We came up with a hoax that was completely relatable. It wasn’t spread by TechCrunch and Reddit. It was spread by Facebook and inter-office email.”

The important role that email played in this ‘internet meme’ is fascinating. In the initial seeding of virals like this, email is still one of the most natural and effective ways to distribute content, especially considering the element of authenticity it brings in this case. As long as the content is worth sharing, people will naturally take the next steps for themselves.

So when you launch your next viral campaign, don’t forget to seed it with email and make sure you include lots of social network sharing links where possible.

 

dotdigital: working towards a sustainable future

dotdigital is now a carbon neutral company, making us the first and only carbon neutral, ISO 14001 certified marketing automation platform. The grass can’t get much greener than that!  At dotdigital, we recognize that action on climate change is everyone’s responsibility. Not…

7 email marketing components to test

Discover seven components of email marketing campaigns to test for an optimal strategy that helps you engage customers smarter.

Top five content trends for 2021

Indeed, a recent Accenture poll concluded the average consumer has “dramatically evolved”, while a YouGov survey found 27% of consumers say that item cost is now a more important factor when shopping as half of workers have…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.