Email Marketing During The Holidays

Holiday

dotMailer’s pretty waterproof, in case you were wondering…

If you market your product or service to professionals, business owners or entrepreneurs, you may think that holidays like Christmas or Easter (or any other bank holidays for that matter) are not the best times to send out your email marketing correspondence.

However, a recent survey by summer.co.uk asked 2,113 UK employees in management roles whether or not they were able to ‘switch off’ quite literally whilst on holiday; the results might just surprise you.

When asked, ‘on your last holiday, did you check your emails on a daily basis?’ a whopping 49% of those taking part confessed that they did.

According to the report, the sectors guiltiest of checking emails whilst on holiday were:

  • Business owners
  • PR/Marketing
  • Sales representatives
  • Media
  • Legal

So, if any of the above categories feature heavily on your marketing list, perhaps these holiday days present a great opportunity for your business to take advantage of an otherwise relatively quiet inbox.

Top tips for marketing to professionals during the holiday season: 

  • Embrace the mobile revolution and send only emails optimised for mobile devices such as smartphone and tablets.

 

  • Think of a season-appropriate discount or giveaway that you can offer your recipients. You may have to think a little outside the box to find a connection between your product and Easter, Christmas, Hanukkah or Diwali but trust me, there will be one somewhere.

 

  • Take a leaf out of Google’s book and personalise your logo according to the season. It won’t cost you much and most of your logo revisions can be reused again year in year out; its touches like these that give your customers the warm and fuzzies. Think eggs and bunnies at Easter, elves at Christmas and crowns over the Jubilee weekend.

 

  • Keep your e-mail messages short and sweet and direct your recipients straight to your offers rather than your home page.

 I love to read your thoughts on our posts. Please comment below or tweet @dotMailer – we’ll always respond.

Customer experience: how to improve key customer touchpoints

How to improve customer experience has been at the top of marketers’ minds for years. We know that customer conversion and retention are based on the experiences we deliver. As brands grow, we start looking for new…

Top five content trends for 2021

Indeed, a recent Accenture poll concluded the average consumer has “dramatically evolved”, while a YouGov survey found 27% of consumers say that item cost is now a more important factor when shopping as half of workers have…

The many cases for single sign-on

Research from NordPass (2020) reports that the average person has 100 passwords, a number that has increased by 25% in a single year. No wonder something as simple as accessing your most-used platform can be so time-consuming.…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.