Despite the exotic acronym, SOLOMO is quite simply a way of marketing that blends social, local and mobile elements together.
Despite the excitement that seems to surround the term, let’s not forget that email is still a key marketing communications channel; Forrester have even reported that three in four adults still prefer to receive commercial communication via email over any other means.
So how can you integrate Social, Local and Mobile into your email marketing campaigns?
Here are a few ideas to get you started:
If you don’t already, you should look into embedding social sharing icons into the emails that you send out.
Allowing your correspondence to be shared straight from the inbox via social networks is a great to expand your reach far further than your existing network.
Marketers should also consider promoting e-newsletter sign up options across their social platforms. Using social channels like Facebook, you can invite fans to engage with your brand further by inviting them to sign up to receive your email communications.
Wouldn’t it be great if you could tell where in the world users are opening your emails? Well I’ve got news for you, you can!
The dotMailer dashboard features a pretty nifty and extremely powerful geo mapping tool that pinpoints the precise locations that recipients are engaging with your email correspondence.
This data is extremely valuable when it comes to devising powerful (perhaps location based?) follow up strategies.
The beauty of smartphones and tablets is that they let you connect with prospects instantly at any time, no matter where in the world they are.
Here are a few easy ways that you can integrate mobile into your email campaigns:
- Encourage recipients to ‘click to call’ as a call to action.
- Link your email through to your businesses’ app download
- Include an ‘add to my calendar’ option if you are promoting an event or sale.
So there you have it, a guide to getting social, staying mobile and being local – try out some of the above suggestions and let us know how you get on in the comments section below 🙂