DPA Rules For Public Sector Emails

E-mail concept on white background. Isolated 3D imageThis week I was asked by one of our clients how data and privacy protection regulations apply to sending marketing emails to public sector employees.

Perhaps unsurprisingly, this is a question we get asked fairly commonly – the public sector is a major employer and its workforce represent major purchasing budgets (just look at the NHS for example).

The answer – should you need it – is that employees in the public sector are treated the same as those in businesses. This means they are not covered by PECR (Privacy and Electronic Communications regulations).

But remember, the Data Protection Act still applies to email marketing, which means the individual needs to have given their consent to receive direct marketing emails – either by opt-in or opt-out.

If you’re using a third party email list then you need to be satisfied and sure that the correct permissions have been obtained by the data supplier, for a third party to use it.

Thanks to our friend Rosemary Smith at Opt-4.co.uk for technical advice on this issue.

For more guidance on data protection law, visit the dotMailer email marketing resource centre.

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