dotties connected: shortlist announced

If you don’t know, now you know: the dotties are back and this year we’re going global.

As marketers we often pride ourselves on our quick-thinking, reactive skills and ability to stay cool under pressure but 2020 has really put us to the test. It’s been a year like no other and we want to celebrate your marketing excellence.  

With over 300 submissions, our judges faced the nearly impossible task of picking out the best and brightest campaigns for our shortlist.  

Shortlist revealed

Best use of data 

Slicing and dicing your audiences to enhance customer experience is no mean feat. These brands know how to put their data to work and deliver excellent email marketing campaigns.  

  • JoJo Maman Bébé
  • Lawrence & Hanson 
  • Macmillan Cancer Support
  • Power Components 

Most advanced automation 

These inspiring brands are all about working smarter. Using marketing automation tools, they’ve transformed their business with intelligent, triggered messaging that reaches the right customer at the right time.  

  • Action for Children 
  • Country Casual Teak 
  • Lyre’s Spirit Co. 
  • The Travel Chapter 

Favorite omnichannel campaign  

Connecting with customers at the time on the right channel is an essential part of the customer experience. These brands have delivered some outstanding omnichannel marketing campaigns to masterfully engage audiences, wherever they are.  

  • Action for Children 
  • British Heart Foundation 
  • Coopers Brewery 
  • Wild Horses 4×4 

Outstanding email creative  

Design is an essential part of email marketing, and often one of the hardest to get right. These brands left us inspired with their creative flair.  

  • Lyre’s Spirit Co.  
  • Royal Botanic Gardens, Kew  
  • Southampton Football Club 
  • Sportif Inc for Bearpaw 

Rising Star 

Recognizing that one team member who has gone above and beyond, we want to reward the dedication and hard work of these rising stars.  

  • Alana Arthur, Bellabox 
  • Michelle Escobar, Macmillan Cancer Support 
  • Emily Bennett, Ordnance Survey 
  • Emma Methven, Papa John’s 

Leading B2B 

B2B marketing has never been easy, but with businesses around the world adapting to new ways of working, we want to recognize and reward the amazing work going on in this sector.  

  • &Beyond 
  • Cutwel Ltd 
  • Iress 
  • Tile Giant 

Leading B2C 

Keeping customers engaged is hard enough at the best of times. These marketing campaigns have inspired audiences and stirred them into action.  

  • Natural History Museum  
  • Royal Botanic Gardens, Kew 
  • Southampton Football Club 
  • wine.com.au 

Most impressive ecommerce campaign 

Cutting through the noise and making an impact in cluttered inboxes is never easy. These brands have embraced exciting new email marketing tactics to entice shoppers to buy from with ecommerce stores.  

  • Coopers Brewery  
  • Southampton Football Club 
  • Ted Baker 
  • Tile Giant 

Inspiring not-for-profit campaign 

Not just content with having a social impact, these non-profit teams are pushing the boundaries with their marketing.  

  • Action for Children 
  • Natural History Museum 
  • The Prince’s Trust 
  • The WEA 

Best use of dotdigital in APAC 

These brands have delivered exceptional omnichannel marketing campaign, delighting customers across the whole region.  

  • Lawrence and Hanson 
  • Lyre’s Spirit Co. 
  • Visit Victoria 
  • winedirect.com.au 

Best use of dotdigital in Americas 

Driving audiences into action is the ultimate goal for marketers around the world and these brands from the Americas are showing us how it’s done.  

  • Absolunet 
  • Famous Smoke Shop 
  • Macerich  
  • NEST New York 

Best use of dotdigital in EMEA 

Embracing customer engagement tactics has helped these EMEA brands deliver outstanding results.  

  • Barq 
  • Hertfordshire County Council 
  • Mamas and Papas 
  • Power Components 

Best partner Americas 

These partners and agencies are helping dotdigital expand the limits of what’s possible for clients’ email and omnichannel marketing efforts.  

  • Absolunet
  • Corra
  • Irish Titan
  • Kadro

Best partner APAC 

Working toward a common goal, these partners from across APAC are helping dotdigital customers achieve ultimate success.  

  • Cleargo
  • Convert Digital
  • Jumpstart
  • MI Academy

Best partner EMEA 

Exemplifying the power of partnerships, our partners from across the EMEA region work tirelessly to help clients achieve their goals.

  • Agence Dn’D
  • Experius
  • ISM eCompany
  • Itonomy

Best partner UK

Working with dotdigital, these partners have gone above and beyond to empower our customers to be the best they can be.  

  • CTI Digital
  • iWeb
  • Silverbear
  • Tryzens

Best COVID-related campaign 

Marketers world-wide have had their crisis communications skills thoroughly tested in 2020. These are the brands who wowed us with their empathetic and thought-provoking campaigns during the COVID-19 pandemic.  

  • Action on Hearing Loss 
  • British Heart Foundation 
  • JoJo Maman Bébé
  • StepChange Debt Charity  
  • Virgin Experience Days  
  • Visit Victoria 

Team of the year 

Teamwork makes the dream work, and these teams have blown us away with their innovative ways to connect with audiences and drive results.  

  • British Heart Foundation 
  • Cats Protection 
  • Lawrence and Hanson 
  • Visit Victoria 

Get your ticket today

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