As part of our growing presence down under, we’re delighted to announce our recent partnership with full-service marketing and communications agency Salmat.
Salmat has helped some of Australia’s and New Zealand’s most trusted brands develop their multichannel marketing strategies, including names such as JAX Tyres and News Corp.
Before the official partnership began, Salmat was already introducing a number of its customers to the dotmailer platform, as Melle Staelenberg, Business Manager for Lifecycle Marketing, explains: “Over the last few months, Salmat has welcomed some of Australia’s most iconic brands onto dotmailer – so we are very excited about this strategic partnership.”
The marketing and communications agency prides itself on helping its customers deliver next-generation email marketing, and liked dotmailer for its strong automation capabilities and out-of-the-box platform integrations, including Magento.
In late 2015, dotmailer became one of Magento’s Premier technology partners, recognizing innovative, best-in-class solutions that are critical to the success of Magento merchants. So with its own team of 150 ecommerce specialists, and extensive knowledge of Magento Enterprise, our platform was the natural choice for Salmat’s ecommerce agency Netstarter.
The dotmailer for Magento connector offers real-time synchronization of data, enabling ecommerce marketers to deliver smarter customer-centric messaging. And which is in complete alignment with Netstarter’s mission to help brands covert users into loyal customers.
An example of dotmailer’s flexibility in supporting multichannel marketing strategies is its ability to follow up on emails with SMS. The agency uses our email marketing automation platform to send text messages via its MessageNet gateway, transforming business operations and engaging customers through another cost-effective channel.
Rohan Lock, who’s our APAC Sales Director and main man on the ground, let us know his thoughts on the new partnership: “Salmat is a highly strategic partner as they are one of the most well-respected marketing services companies in Australia, and possibly the only one that acknowledges the market so well.”
Find out more about Salmat or chat to our team in Melbourne on +61 3 9021 2438 to see how we can help.