dotFriday feeling: inspirational thoughts for the weekend

Another week in lockdown done – the positive thing is that after every day we are getting a little bit closer to the end.

Hello everyone!

I hope you’ve all had a positive week working from home.

In this blog I’m going to go through all the incredible stuff we have been looking at this week at dotdigital, and help you cherry-pick what you want to look into further…

But as we are about to go into the weekend, I’ll also go through a few non-work related fun things you can consider at the end of this blog – so don’t go away! You won’t want to miss them – I promise.

Friday inspiration

Score your email marketing

So, to start us off I wanted to talk about one of our most popular pieces this week which has been our email scoring worksheet – We get it, you’re a busy email marketer who’s pressed for time. That’s why we want to make it easy for you to score your own email marketing campaigns against our best-practice criteria. From your subscription process to email design and relevancy, score yourself against the checklist to help you set goals for improvement. It’ll definitely be worth it!

The devil’s in the data

We all know that data is the crux of every single marketing messages. So, we’ve run a webinar that goes through the most important data you should be capturing, plus how to use this insight to drive more relevant campaigns. We go through: how to get the right sign-up info; all-important preferences; the power of email behavior; website activity and how it can boost your customer engagement; and using order history to make messages more impactful.

Split test, test, test!

Split testing – If any of you have ever met me you know I always bang on about ‘Test, test, and test’ and this week we have been looking into whether or not there is a limit to split testing? Our product marketing executive Victoria looks into this for us and covers what variables you can split test and the reasons why in this must-read ebook.

Why SMS is a B-2-all channel

Big news currently in the marketing world seems to be SMS – it’s pretty topical right now. We have pulled some examples on how B2B marketers can use SMS more – it’s not just a channel for B2C consumers, B2B buyer expectations are moving towards personalization and you can use SMS for all kinds of lead nurturing. Because at the end of the day, it’s a speedy and direct channel for your business. Our newest blog goes through this all for you – make sure you check it out! 

Magento 2 must-knows

So, we have the looming date of Magento 1 end-of-life approaching, so upgrading to Magento 2 is probably on some of your minds at the moment.  Our partner Elogic has put together a super-useful blog on marketing strategies you can incorporate into Magento’s store features to help boost your business growth.


Fun stuff for the weekend

I hope you all have a great weekend, but don’t forget to click the link below where you can find all the links on everything I have gone through in this video.

  • I loved this article on eight new skills we can learn while in lockdown, from learning to draw to learning a language. Check them all out here.
  • Paint by numbers can keep you busy for hours creating your next masterpiece. Plus, it’s a relaxing and calming way to pass the time. Here are 22 of the best kits to help inspire the artist in you.
  • Lastly, if this lockdown has taught me anything it’s that there’s no place like home. And being coped up indoors doesn’t have to be boring and restless; check out these home furnishings and gadgets to make lockdown life more comfortable.

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