On July 16th, 2020, we’ll be hosting the fourth dotdigital Summit at Tobacco Dock in London. The Summit’s year-on-year success has not only earned it renowned distinction, but a status as the landmark event in your marketing calendar.
2020 is all about customer experience and making your marketing bolder. Check out the Summit website here for an inside look at our speakers and agenda.
Rory Sutherland returns to the stage
Our opening keynote is a familiar face who wowed audiences at our inaugural Summit back in 2017. I mean, who has better flair for the stage than Rory Sutherland? His rousing insight will make this keynote an unmissable opportunity to learn something new. On Summit day he’ll back with full force to impart the ideas behind the brain of Britain’s most remarkable ad man.
Madison Utendahl talks brand storytelling
We’ve secured a great young mind for our morning keynote: Madison Utendahl. Proud New Yorker, Madison is passionate about brand storytelling and experiential marketing, having led the creative front at Tonight with John Oliver, 29Rooms, and Museum of Ice Cream (MOIC). As Head of Content and Social, she grew MOIC’s digital presence to reach an audience of over 1 billion people in under 20 months. Her talk will inspire you to tell stories that send energy waves through your audiences.
Five tracks to choose from
Our breakout sessions will be split into five tracks, each carefully designed to help you curate the best customer experience.
1. Customer Experience
Customer experience carries a lot of weight in a consumer’s decision to purchase with you over a competitor. Creating an experience that runs smoothly for everyone, everywhere, can seem like an almighty task. Like any journey, the start is the most daunting. The destination is far away and the trip is uncertain. This track is about being proactive, anticipating customer needs, and averting disruptions.
2. Future Thinking
What’s the future going to throw at you next? As a marketer, your job is guided by the rapid pace of technology which is empowering consumers and raising their expectations. Know exactly what’s coming next: We’ll dig deep into the science behind the marketing and help future-proof your customer engagement strategy.
3. Growth Marketing
Converting leads or acquiring customers is about demand generation. Want to know how to target programs to drive awareness and interest in your products and services? Sit back and learn from experts. Discover the makings of profit-driven customer engagement tactics. And always remember that results speak volumes: Use your insight to optimize your campaigns and finesse the customer experience.
4. Data-Driven Decisions
Data is the driving force behind every business decision. So, successful marketing always hinges on insight. It doesn’t matter how bold your idea is. That’s why crafting the best customer experience starts with data. And juggling data throughout the customer journey doesn’t have to be hard work. We’ll boost your data confidence and help you make one-to-one conversations a showstopper.
5. Personal Development
Our passion is meaningful conversation. We’re fiercely committed to empowering you personally and professionally. We want to challenge the status quo and engage in cultural debate. Whether that’s breaking the mental health taboo or promoting a better work-life balance. Our aim is for you to be the best person you can be. Push the boundaries, embrace every opportunity, and aspire for something great.
Want to find out more about the dotdigital Summit 2020? Check out our speakers and the agenda here.