dotdigital is a CSA certified sender

The Certified Senders Alliance (CSA) is a project from eco - Association of the Internet Industry, which was created in cooperation with the German Dialogmarketing Association (Deutscher Dialogmarketing Verband - DDV) in 2004.

With more than 1,000 members, eco is the largest internet industry association in Europe. The DDV is the largest national consortium of dialog marketers in Europe.

The CSA acts as a neutral interface between mailbox providers and senders of commercial emails.

The goal of the CSA is to increase the quality of commercial emails (e.g. newsletters, invoices, order confirmations, etc.). To achieve this goal, the CSA establishes legal and technical quality standards. The quality standards arise out of prevailing law and the technical requirements for mailbox providers. They are regularly updated to correspond to market requirements.

dotdigital’s philosophy does not only align with the CSA’s vision but is complying with the high standards the CSA sets for commercial mail.

For us, the standards are not a burden we enforce on our clients, but both legal and technical are crucial for our customers’ success. Without a clear opt-in and proper email authentication, mails will not arrive in the inbox and then no revenue is generated. And these are just a few examples of what the CSA certification checks a sender for.

dotdigital is now a CSA certified sender.

The certification gives dotdigital’s clients a benefit when sending mail to the CSA’s receivers like Microsoft, Verizon Media (Yahoo! and Aol), 1&1 (,,, Cloudmark, Cisco Talos Security, Cyren, and many more.

The legal criteria are following German and European legislation and case law which gives us and our clients some legal certainty.

“I am happy to welcome dotdigital to the circle of CSA certified senders, a certification that ensures the commitment of an ESP to the high technical and legal standards we and our ISP and technology partners are setting.” says Janßen-Holldiek, Director of the CSA.

“Going for the CSA certification was an easy decision for us; as an opt-in platform with a strong industry presence we were already complying with most criteria and were happy to push for the missing ones.” Phil Draper, GM EMEA, dotdigital.

Click here for a quick demo of dotdigital Engagement Cloud.

dotties connected: shortlist announced

As marketers we often pride ourselves on our quick-thinking, reactive skills and ability to stay cool under pressure but 2020 has really put us to the test. It’s been a year like no other and we want to…

8 tips for effective seasonal email marketing

Seasonal email marketing: it's that time of year again to plan ahead for the holidays. Don't miss these eight awesome tactics to supercharge your seasonal campaigns.

dotties connected: award entries now open

dotties connected is our first ever virtual marketing awards. You can submit your campaign entry now!

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.