With more than 1,000 members, eco is the largest internet industry association in Europe. The DDV is the largest national consortium of dialog marketers in Europe.
The CSA acts as a neutral interface between mailbox providers and senders of commercial emails.
The goal of the CSA is to increase the quality of commercial emails (e.g. newsletters, invoices, order confirmations, etc.). To achieve this goal, the CSA establishes legal and technical quality standards. The quality standards arise out of prevailing law and the technical requirements for mailbox providers. They are regularly updated to correspond to market requirements.
dotdigital’s philosophy does not only align with the CSA’s vision but is complying with the high standards the CSA sets for commercial mail.
For us, the standards are not a burden we enforce on our clients, but both legal and technical are crucial for our customers’ success. Without a clear opt-in and proper email authentication, mails will not arrive in the inbox and then no revenue is generated. And these are just a few examples of what the CSA certification checks a sender for.
The certification gives dotdigital’s clients a benefit when sending mail to the CSA’s receivers like Microsoft, Verizon Media (Yahoo! and Aol), 1&1 (gmx.de, web.de, mail.com), Cloudmark, Cisco Talos Security, Cyren, and many more.
The legal criteria are following German and European legislation and case law which gives us and our clients some legal certainty.
“I am happy to welcome dotdigital to the circle of CSA certified senders, a certification that ensures the commitment of an ESP to the high technical and legal standards we and our ISP and technology partners are setting.” says Janßen-Holldiek, Director of the CSA.
“Going for the CSA certification was an easy decision for us; as an opt-in platform with a strong industry presence we were already complying with most criteria and were happy to push for the missing ones.” Phil Draper, GM EMEA, dotdigital.