dotdigital Engagement Cloud becomes the dotdigital Group PLC

This week we made an exciting announcement – that dotdigtial the digital omnichannel marketing agency has been acquired by West End Ventures in a reverse takeover that will see our company renamed dotdigitalGroup PLC. We expect to be admitted to the PLUS market for trading on 2nd February 2009. There’s a real buzz in the office about dotdigital becoming a public company. Watch this space for more developments.

What is the perfect ecommerce customer journey?

2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to the “new norm.” I know, the new…

How to write the perfect email marketing copy

Email marketing requires you to wear many hats – you have to be a designer, a data analyst, a workflow expert, and more. And, after all of that, you’re left with one of the hardest jobs of all:…

The 5 don’ts of email marketing design

Thrashing out a few friendly words in plain text might be fine practice for your average email to a friend or business colleague. However, when it comes to your email marketing campaign, your design strategy ought to…

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