The latter was the first event for us as dotdigital, where the tradeshow was an exciting stage to share ideas and network with some of the biggest innovators in ecommerce. MagentoLive was a proud moment for the dotdigital family, as our Founder and President, Tink Taylor, introduced dotdigital and took the room through our rebranding journey during his presentation.
While speaking to the Australian media present on site about the rebranding, Tink said, “When we started 20 years ago, dotmailer as it was had 4,500 lines of code. We’ve now got 1.5 million lines of code and counting. Over time the functionality and capability of the platform has grown, it’s gotten deeper, wider, and broader, meanwhile the perception of what we do has probably stayed the same.”
“dotdigital’s platform, which we now call Engagement Cloud, allows for much more sophisticated segmentation, personalisation, and automation than simply ‘batch-and-blast’ email marketing. Changing the name now gives the company a genuine opportunity to explain all the stuff we’ve built over the years,” added Tink.
With a deep dive into dotdigital Engagement Cloud, the omnichannel customer engagement platform, he also touched on key findings from the annual report, Hitting the Mark Australia 2018.
MagentoLive took place at ICC Sydney with a keynote session from Mark Lavelle, CEO at Magento, an Adobe Company, providing an update on the growing momentum of Magento – a platform to connect with existing and potential customers. MagentoLive provided an opportunity to witness and discover new developments in the world of digital commerce and the Magento ecosystem in the APAC region.
Accolade Wines sees an exponential growth with dotdigital
With an increasing number of Australian brands adopting basic marketing automation, we had our very own Amy Goodsell, Business Development Manager at Accolade Wines, highlight the brand’s transformative experience with dotdigital.
Amy speaks about Accolade Wines’ marketing automation success story:As our customer database grew over time, we were worried about the workload on each of our consumer team members. It was clear that in order to achieve our growth aspirations, we needed a scalable model to simplify the insanely complex business model and recreate a more personalized experience for our customers. We had no idea at that time, but what we needed was dotdigital.
A celebration to a promising year ahead
The annual pre-MagentoLive dinner, with exclusive invite-only, was a great way to settle into the conference. Hosted by Peter Sheldon, Senior Director Strategy at Magento, an Adobe Company, and Tink Taylor, Founder and President of dotdigital, it was a relaxed evening at Australia’s most awarded fine dining steak restaurant, Prime.
All good things must come to an end…after the afterparty
For the third year in a row, dotdigital has sponsored the MagentoLive afterparty and it has become one of the must-do events after the conference. We would like to say a massive thank you to the additional sponsors as it was a pleasure to stand alongside Braintree, Netstarter, and Shippit for the MagentoLive after party at the Watershed Hotel!
Here’s to an exciting year ahead for dotdigital’s operation Down Under!
Follow in the footsteps of Accolate Wines, and start your journey to marketing automation success: book a demo here.