The new pre-built integration, or ‘cartridge’, has been built by Tryzens, a leading ecommerce specialist in partnership with dotdigital, an omnichannel marketing automation platform provider. Tryzens is the partner of choice for dotdigital and has helped enhance the cartridge, which has now become certified in Salesforce’s Commerce Cloud Partner Marketplace.
The new cartridge will enable ecommerce retailers on Salesforce Commerce Cloud and marketers to more effectively respond to e-store behaviours through smart win-back tactics.
dotdigital employs more than 350 people globally and integrates with leading ecommerce platforms, from Salesforce Commerce Cloud to Magento. dotdigital’s Engagement Cloud empowers marketers at some of the world’s most innovative brands, including Oliver Bonas, Paperchase, and City Lit to deliver smart, automated marketing programs that customers find engaging.
The dotdigital Engagement Cloud cartridge comes with a host of pre-configured options to enable retailers and marketers to better harness essential customer data to develop targeted and personalized omnichannel marketing campaigns. The level of technical pre-configuration applied to the cartridge means time to value can be reduced for retailers who want to connect their store with dotdigital Engagement Cloud.
The solution encompasses abandoned cart functionality, allowing ecommerce merchants to send customers a timely reminder that they left something behind, steering them back onto the path to purchase. The solution can also be used to serve AI-powered product recommendations based on orders, browsing history, and more.
Greg Straw, Partner Manager at Tryzens, said: “Email is one of the most important channels in every marketer’s toolkit, thanks not only to its unrivalled ubiquity, but also because it enables rich and personalized engagement with customers. The new functionality we’ve built into the dotdigital Engagement Cloud cartridge makes it easier than ever for ecommerce retailers to supercharge and optimize their marketing automation campaigns. In addition, we’ve made it easier to track and measure the ROI of these campaigns so that retailers can ensure that they are hitting the right notes with their target audiences and generating sales improvements.”
Steve Shaw, Group CTO at dotdigital, added: “The new dotdigital Engagement Cloud cartridge has been built with speed and convenience in mind; with highly configurable options and efficient data integration, it enables marketers the flexibility to tailor their store’s marketing and campaigns (whether that be email, mobile, or targeted ads). Omnichannel messaging through digital channels has become an effective strategy for engaging with shoppers and improving customer loyalty, so this speed and convenience will be a very welcome development for retailers in an increasingly competitive market.”
Established in 2004, Tryzens is an international digital commerce consultancy that take a holistic approach to growing your business, no matter how or where your customers choose to buy. Our team of trading specialists, strategists and technology experts are passionate about growing your business by implementing solutions that optimise performance across all channels.
With offices in offices in London, Melbourne, Sofia, and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Sweaty Betty, Cotton On Group, T.M.Lewin, Fisher & Paykel, and Liberty London to provide beginning to end services that help grow businesses and provide the best customer experiences.
To read more about the Tryzens partner programme click here.
Edward Dodge / Harry Thompson
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About Salesforce Commerce Cloud
Salesforce Commerce Cloud empowers retailers to unify customer experiences across all points of commerce, including web, social, mobile, and store. From shopping to fulfillment to customer service, the Commerce Cloud delivers 1-to-1 shopping experiences that consistently delight customers, driving increased engagement, loyalty, and conversion. With embedded predictive intelligence and a robust partner ecosystem, the Commerce Cloud helps retailers deliver superior customer experiences for retailers, from planning to launch and beyond.
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