Does Your Email Marketing Need A New Prescription?

Being an email marketer, it’s funny how often you bump into something that makes you think of work! A little while ago after visiting the doctor, I received an email about ordering repeat prescriptions. So far, so good you’d think; some good targeting going on there.

But when I gave it a read, what struck me were all the missed opportunities. For example, the email ‘from address’ was totally unrecognisable, and there was litte in the way of clever personalisation that you often see in the private sector. What’s more, it’s the only email (indeed, the only communication of all types) I’ve had from them in the last 18 months or so. It was an interesting message to kick off our e-relationship.

Why be a stranger?

Photo Credit

How to create spooktacular Halloween emails

It is predicted that Halloween sales in the US will hit a new record, exceeding $10 billion in 2021. What a treat. Read on to learn some of our favorite Halloween email tips and tricks to bewitch…

To app or not to app

With app usage in decline, yet development costs remaining high, many companies are shunning their own branded applications in favour of alternative messaging experiences that already rival push notifications whilst also offering the much sought after in-app resolution. We…

Behavioral campaign ideas you can use

We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is…