By Tink Taylor
Internet World is very nearly upon us and I’ve just finished preparing for chairing the DMA Panel on the Tuesday afternoon at 4pm on ‘Do consumers get too much email’.
It’s certainly going to be an interesting debate and I’m looking forward to hearing your views on this. I’d also like to explore this topic within a B2B setting but that is most definitely another blog post following on from the debate.
For email, it’s very important to cut through the clutter of busy inboxes.
There’s increasing pressure on marketing budgets which is resulting in more marketing budget being made available for digital and email budgets – good news for marketers as more resource is available to execute email marketing properly.
What does that mean? – Segmentation, targeting, testing and relevancy
What will that give you? – Results, ROI impact, your recipients searching their inboxes for your email and therefore your email will cut through the clutter.
Join me and the rest of the panel, Dela Quist and Kath Pay in an exciting and practical debate 4pm Tuesday 28th April, Internet World
I’ll be on the dotDigital Group stand (E6065) with the rest of the team so pop by and say hello. It’s our 10th birthday so we’ve drinks, birthday bonanza offers and quick wins, exclusively at Internet World. See you there.