Do Consumers Get Too Much Email? Join Me At Internet World


By Tink Taylor

Internet World is very nearly upon us and I’ve just finished preparing for chairing the DMA Panel on the Tuesday afternoon at 4pm on ‘Do consumers get too much email’.

It’s certainly going to be an interesting debate and I’m looking forward to hearing your views on this. I’d also like to explore this topic within a B2B setting but that is most definitely another blog post following on from the debate.

For email, it’s very important to cut through the clutter of busy inboxes.

There’s increasing pressure on marketing budgets which is resulting in more marketing budget being made available for digital and email budgets – good news for marketers as more resource is available to execute email marketing properly.

What does that mean? – Segmentation, targeting, testing and relevancy

What will that give you? – Results, ROI impact, your recipients searching their inboxes for your email and therefore your email will cut through the clutter.

Join me and the rest of the panel, Dela Quist and Kath Pay in an exciting and practical debate 4pm Tuesday 28th April, Internet World

I’ll be on the dotDigital Group stand (E6065) with the rest of the team so pop by and say hello. It’s our 10th birthday so we’ve drinks, birthday bonanza offers and quick wins, exclusively at Internet World. See you there.

5 simple tips for a winning Black Friday campaign

With less than one week to go, grab some last-minute inspiration for your campaigns this Black Friday. You never know, you could be missing a trick or five!

Customers should be ready for at least a 100% more bot link checks than last year

Head of deliverability Tanya Plaza outlines how dotdigital is helping remedy the implications of bot clicks.

Lifting the lid on AI: What affinity scores mean for marketers

Unlock the secrets of AI with our intelligent product gurus. Understand how affinity scores can help you drive relevant messages that generate revenue.

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.