Do Consumers Get Too Much Email? Join Me At Internet World


By Tink Taylor

Internet World is very nearly upon us and I’ve just finished preparing for chairing the DMA Panel on the Tuesday afternoon at 4pm on ‘Do consumers get too much email’.

It’s certainly going to be an interesting debate and I’m looking forward to hearing your views on this. I’d also like to explore this topic within a B2B setting but that is most definitely another blog post following on from the debate.

For email, it’s very important to cut through the clutter of busy inboxes.

There’s increasing pressure on marketing budgets which is resulting in more marketing budget being made available for digital and email budgets – good news for marketers as more resource is available to execute email marketing properly.

What does that mean? – Segmentation, targeting, testing and relevancy

What will that give you? – Results, ROI impact, your recipients searching their inboxes for your email and therefore your email will cut through the clutter.

Join me and the rest of the panel, Dela Quist and Kath Pay in an exciting and practical debate 4pm Tuesday 28th April, Internet World

I’ll be on the dotDigital Group stand (E6065) with the rest of the team so pop by and say hello. It’s our 10th birthday so we’ve drinks, birthday bonanza offers and quick wins, exclusively at Internet World. See you there.

Avoiding spam traps and other revenue risks

Deliverability risk alert: We get it – the c-level execs are clamoring for bigger databases and more potential customers to squeeze some revenue from. The temptation to send a quick, cheeky email to that list from 2016…

dotties connected: award entries now open

dotties connected is our first ever virtual marketing awards. You can submit your campaign entry now!

dotdigital: united against racism

We’re not the first to take a stand against the injustices faced by the Black communities, we will not be the last, but we will be heard. From today onward, we’re committing to the fight to eradicate…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.