The prestigious eec Email Maketing Awards is an annual event recognizing the great and the good of the industry. We’re also proud that our Founder & President, Tink Taylor, is on the eec Awards subcommittee.
It’s free and easy to nominate the people and the brands that have inspired you, plus there’s the opportunity to nominate more than one individual or email marketing program. This year there are a total of six awards up for grabs:
- The eec Stefan Pollard Email Marketer of the Year Award
- The eec Email Marketer Thought Leader of the Year Award
- The eec Email Program Awards has multiple categories:
- Best Makeover of an Existing Email Program
- Most Innovative use of Customer or Other Data, including Automation and Triggers
- Best Subscriber Acquisition, Reactivation or Integration Program
- Best Use of Humor, Personality, Content or Brand
The eec is reminding those who are teetering on the edge of nominating that anyone has the chance to win; small or big, unknown or well known. It’s all about the work an individual or brand is doing and the impact it’s having on the industry – so don’t feel put off!
We watched the eec’s webinar on how to win an award, so we’re sharing some exclusive tips that’ll help you with your submission.
Tips for creating a winning submission
- Get someone to nominate you – for instance, a co-worker, your boss, your agency, or an industry peer. Recognition makes submissions much more credible and self-nominating can rightfully rub the judges up the wrong way.
- It’s primarily the writing that’s going to be judged, so try your best to tell a great story and use the results to back it up. Remember, you’re speaking to a person, not a machine! However, for some awards, you do also have the option to upload work samples and supporting documentation.
- For awards with multiple category submission options, make sure you carefully read the criteria guidelines to prevent yourself from selling yourself short. If you’re unsure, the eec have said that it’s fine to reach out to the team and ask for clarification.
- Brainstorm and draw out all of the email campaigns/programs that have pushed the needle for your brand. It could be a new initiative you’ve introduced, or dying program that’s been reinvigorated.
- Gather the campaign/program specifics and metrics – think beyond opens and clicks to demonstrate the impact on revenue, cost savings and brand perception. Find the unique nuggets and shout about them. Think about what’s going to set you apart from the competition.
You can find out more about the awards on the eec website.
Good luck with your submissions! Winners will be notified at the end of March and will be honored on May 2, at the 2017 Email Evolution Conference in New Orleans.