Colart: a sleek enterprise onboarding partnership

Back in April, dotmailer welcomed Colart, a collection of 8 art brands with a rich history and heritage.

Onboarding Colart was a pleasure. We were extremely excited to be a part of the brand’s unique vision which, to ensure a timeless transition, involved a large amount of scope from our professional services and custom integrations teams.

We recently migrated to dotmailer and I wish we had done it sooner. Initially wow’d by the performance of the platform, it soon became even clearer that we had made the right decision out of all the competitors once the discussions with the dotmailer team had started.

Enterprise onboarding, automation and deliverability

Colart was such a great brand to work with from start to finish. From the initial kick off call, the team was extremely motivated to get started. We set precise, yet time-sensitive goals which aligned with Colart’s schedule and the team was behind us every step of the way.

As a digital marketing specialist, I was lucky enough to manage Colart’s enterprise onboarding, assisting with its complex automation builds and overseeing several deliverability projects. I ensured the onboarding ran smoothly with weekly catch-up calls which were vital to the success and on-time delivery of this project.

As Colart had a range of automation programs which they were previously utilizing, it was important that we got these up and running smoothly. I worked with our custom integrations team who got an API in place and then worked with Colart on the automation builds.

As the brand was keen to get to grips with the platform during onboarding, we arranged a collaborative session where I delivered its bespoke automations and shared some top tips around best practice.

Deliverability was also a key part of the project. As Colart had 10 accounts (8 brands, internal and B2B) with different data sets, I worked alongside the deliverability team and the client to build and execute ramp-up plans, making use of professional service credits. This made Colart feel secure and confident when sending after the onboarding process.


With Colart being an artistic brand, our team of creatives was in its element and able to get hands-on with the project. Before onboarding, the client had a creative consultancy session where our creative director was able to focus on the best email approach that would work for all Colart brands.

After the session, our digital creatives worked on several gold templates, an email style guide, brand ‘playbooks’, a ‘forward to a friend’ and the unsubscribes. The result? Colart became professionally branded and optimized for email.

Testimonial from Joshua Hart, Email & eCRM Manager at Colart

Powerful platform. Professional and passionate people.

Throughout the onboarding process the whole team was attentive to our business requirements and needs, solution-focused and their expertise has been invaluable in delivering the project on time and with the utmost quality. A special thank you to Cara and Rebecca whose professionalism and experience have been instrumental in this.

Now set up, we’re achieving better results in much less time. And it’s comforting to know that we have a passionate, dedicated account manager and support team just an email / phone call away.

Colart’s mission is to inspire every artist in the world and we are extremely excited that dotmailer will be a part of that journey.

Want to know more about how dotmailer’s professional services team can impact your email marketing? Then reach out to your account manager today or book in a platform demo with one of our sales representatives.


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